“I used to live in the house. Now I live in the garage.”
This Power Houdi belongs to artist and skier Per Öhrås. The color stains and welding burns have disqualified it from recreational use, but it keeps Per warm every day in the workshop and will do so for many years to come. The Houdini Power Houdi has been around for almost 20 years and seen countless adventures.
Imagine the stories it could tell.
Did you know?
The average garment sold today is worn only 10 times* over its entire lifespan?
Our Power Houdi is worn 100 times* more
We all have items that we never want to part with, that just keep working year after year. The Power Houdi's durable quality and outstanding comfort has made it the number one everyday companion for thousands of people since the launch in 2003.
The yellow Power Houdi was bought by Per Örås back in 2008 for a ski trip to Klimpfjäll. One trip became many and the fleece jacket became an everyday companion. When Per started painting, it became the given garment for the chilly studio and now it looks more like a piece of art than a performance garment.
Power Houdi
· Worn on average 1200 times over 10,2 years.
· Made with the exceptional fleece fabric Polartec® Power Stretch Pro™
· Designed for 4-season use and tested with over 20 years of skiing, hiking and climbing.
Smooth, warm and stretchy fleece jacket with over 20 years on the market. Exceptional performance and durability, made with Polartec® Power Stretch® Pro™.
2 400 SEK
Smooth, warm and stretchy fleece jacket with over 20 years on the market. Exceptional performance and durability, made with Polartec® Power Stretch® Pro™.
2 400 SEK
The story continues
#WearYourStories
*https://www.unep.org/news-and-stories/story/cleaning-couture-whats-your-jeans
*According to a customer survey among Power Houdi users conducted in 2019 the garment is worn on average 1200 over 10,2 years.
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