Our work

Sustainability is at the heart of everything we do. For us there is no contradiction between sustainability and good business. It's essential in the long run. We constantly work to transform our business, our industry and society. We have gotten far, but we are far from done.

2024 Planetary Boundaries Assessment
The foundation to all sustainability work is knowing what your impact is. We are now releasing a new Planetary Boundaries update, where we analyze nine different aspects of our environmental impact.
Guide: Washing and product care
Taking care of technical clothing is not difficult, and by washing and impregnating properly, you can significantly extend the life of your clothes.
Design philosophy
In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, our design philosophy becomes something radically different.
Fabrics and materials
A garment's total environmental footprint is largely traceable to the choice of material. Deep dive into the fabrics and treatments we work with and ones we avoid.
Sustainable fabrics: 100%
We did it! 100% of all the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign certified.
How we work with natural materials
Are natural fibers better than synthetic? What will keep me warm? What’s best for our planet? Let us dig deeper into the world of natural materials.
Recycling: The quest to eliminate waste
The first Houdini product made from recycled and recyclable fibers came out in 2007 and now a majority of our products are completely circular.
How we want to change the world
We have come far in the transformation we envision but as a company we believe we can move beyond zero and become a positive and regenerative force in society and for the planet. It’s our obligation, or we have no business running a business at all.
Regenerative Lifestyles Initiative
For many years we have been tracking the environmental savings of changes in the production of our products. But what about the environmental savings of a change in lifestyle that we promote? What about our cultural impact? Together with the Swedish digital consultancy agency Cybercom, we are now launching a whitepaper exploring the topics.
The fight against microplastics
Microplastics in our waters is a growing environmental problem. Read about how we tackle the issue, our range of solutions and what you can do to help.
Suppliers and production
Fabric and technologies sourcing at Houdini is based on a highly selective partnership strategy, with long-term relations with world leading fabrics and technologies supplier partners and manufacturers.
Services and alternative business models
As a smarter alternative to normal consumption, we offer services that let our customers access our products in new ways.