About Houdini
Progressive functional design from Sweden
Since its inception in 1993, Houdini has had the ambition to lead the development of the future sportswear. With the market's best material technologies, refined aesthetics and circular design principles, Houdini sets a new standard in the top tier of functional clothing.
As innovators of sustainable design and pioneers in circular business models, Houdini has always stood up for more responsible business. The larger purpose for Houdini is to restore and strengthen the relationship between man and nature.
Designed to elevate every experience
Our garments are created to contribute a little extra magic and elevate every outdoor experience. Whether it's reaching an extra centimeter for a grip, staying comfortable when the temperature drops or squeezing an extra pair of socks into your backpack.
With the best functional technology
We believe in looking ahead, pushing boundaries and contributing to the development of better technology. By using the smartest technology available, we create more functional, more beautiful and more durable garments.
In symbiosis with nature
Everything we do, we do with the best of nature in mind. By challenging consumption patterns, designing smarter products or simply inspiring and enabling people to be outside, we are constantly working to reduce our impact, move beyond zero and ultimately have a completely positive impact on the world.