Sustainable design
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Our design philosophyThe goal is not to be the latest news. It's to never become old. This is how we design our products and services.
World innovation
New Lana shellForget everything you know about wool. And shell layers. This is different. Meet Lana, a four season shell layer made in 100% merino wool.
Sustainability
Sustainability Status: 100%Every single garment in our spring collection is recycled, recyclable, renewable, biodegradable or Bluesign certified.
Natural performance. Timeless design.
Versatile merino wool and tencel shirt that will keep you warm and comfortable in unpredictable spring weather.
Seasonal favorites
Available Sizes Jumpin Blue:
XS
S
M
L
XL
XXL
Highly breathable insulation jacket. Wear it as a warm midlayer or light outer layer for high intensity activities.
$ 320.00
New
Available Sizes Ground Grey:
XXS
XS
S
M
L
XL
Light t-shirt in 100% super fine merino wool. Designed with our Made to move technique for full freedom of movement.
$ 95.00
Available Sizes Last Round Red:
XXS
XS
S
M
L
XL
Waterproof and breathable shell jacket in minimalistic design. Potentially the smoothest and softest shell layer ever made.
$ 400.00
Sustainability
Care for what you love
Learn to wash and care for your technical garments and add years to their lifetime. It's easier than you think.
Design by nature
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M's Activist TeeHave we finally created the ultimate everyday t-shirt? This merino wool tee is getting pretty darn close.
Video
The Houdini MenuCan you eat old woolen base layers? Just about. Watch a spectacular experiment in circular design.
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W's Wooler HoudiNature meets technology in a light, soft and ultra breathable midlayer in pure merino wool.