The ultimate combinations for unpredictable spring weather
ExploreOur design philosophy
The goal is not to be the latest news. It's to never become old. This is how we design our products and services.
World innovationNew Lana shell
Forget everything you know about wool. And shell layers. This is different. Meet Lana, a four season shell layer made in 100% merino wool.
SustainabilitySustainability Status: 100%
Every single garment in our spring collection is recycled, recyclable, renewable, biodegradable or Bluesign certified.
Learn to wash and care for your technical garments and add years to their lifetime. It's easier than you think.
ShopM's Activist Tee
Have we finally created the ultimate everyday t-shirt? This merino wool tee is getting pretty darn close.
VideoThe Houdini Menu
Can you eat old woolen base layers? Just about. Watch a spectacular experiment in circular design.
ShopW's Wooler Houdi
Nature meets technology in a light, soft and ultra breathable midlayer in pure merino wool.