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About Houdini

  • Our Swedish heritage

    The Swedish history of outdoor life is long and well ingrained in our culture.

  • Sustainability status 100%

    We did it! 100% of the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign®-certified.

  • The Houdini Manifesto

    Our manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make.

Base layers in 100% merino wool

A natural history

Desoli is our series of technical base layers in pure merino wool, a natural material that boosts the natural functionality of your skin by providing warmth when you need it and cool you down if you get overheated. 

Skiing favorites

  • Shop

    W's Desoli 3/4

    Soft and light base layer tights in 100% super fine merino to keep you warm.

  • Shop

    The Shelter

    PFAS-free waterproof and breathable shell jacket. Recycled and recyclable.

  • Shop

    Activist Balaclava

    Light balaclava in 75% merino wool and 25% Tencel. Perfect for skiing, running or biking in cold weather.

News! Pace Mountaineering Softshell

Pace: Start Feeling

The light, breathable materials. The soft and silent touch. The precise cut. The feeling is what sets our new Pace series apart.

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