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Dunfri is a Houdini classic, used by everyone from mountain guides to management consultants. It’s a cutting edge insulation jacket completely free from feathers, instead featuring comfy Primaloft Gold Eco is a synthetic padding - making it warm also when wet. Minimalist looks in combination with cutting edge performance is hard to beat. Bring your Dunfri in your backpack for extra insulation on the mountain or wear it under your everyday winter coat.
Pictured here: Our dear friend and ultramarathon runner Kenichi Yamamoto in his beloved old Dunfri.
An open source initiativeProject Mono Air
We designed the world’s first fleece jacket that can fight plastic waste. And decided to give it all away. In a unique open source initiative, we share all design work and technology behind our latest innovation: The Mono Air Houdi.
New business modelsHow to do circular business
This is how we transform the system behind the products and create new, circular business models.
Design principlesHow to design circular products
Learn about our circular design concept and how it can be applied to any other product.
Less waste. Lower impact.
We did it! 100% of all the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign certified.
ShopW's Activist Tee
The perfect versatile t-shirt in soft, comfortable and quick drying merino wool and Tencel. Great as a baselayer or as an everyday tee.
Stay warm in chilly weather with this versatile unisex insulation skirt. Sleepwalker is light as a feather and padded with warm, breathable Primaloft® Black Eco.
ShopM's Power Houdi
Classic Houdini fleece jacket made in the exceptional Power Stretch® Pro™ from Polartec®. Warm, comfy and built to last for ages.