Give a gift that comes with a story
The Swedish history of outdoor life is long and well ingrained in our culture.
We did it! 100% of the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign®-certified.
Our manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make.
Desoli is our series of technical base layers in pure merino wool, a natural material that boosts the natural functionality of your skin by providing warmth when you need it and cool you down if you get overheated.
ShopW's Desoli 3/4
Soft and light base layer tights in 100% super fine merino to keep you warm.
PFAS-free waterproof and breathable shell jacket. Recycled and recyclable.
Light balaclava in 75% merino wool and 25% Tencel. Perfect for skiing, running or biking in cold weather.
News! Pace Mountaineering Softshell
The light, breathable materials. The soft and silent touch. The precise cut. The feeling is what sets our new Pace series apart.