11 Colors available
2 200 SEK
9 Colors available
10 Colors available
1 100 SEK
Taking care of technical clothing is not hard and if you wash them the right way, you can significantly extend the lifetime of your garments. You can bring your favorite garments on more adventures and at the same time you reduce your overall environmental impact. What else can one ask for?
In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, our design philosophy becomes something radically different.
A garment's total environmental footprint is largely traceable to the choice of material. Deep dive into the fabrics and treatments we work with and ones we avoid.
Houdini Hangouts once again going live!
Rent Houdini clothes for your next adventure. We have offered rentals since 2012 and now also online.
With Houdini Reuse, we have created a marketplace for used Houdini garments: In stores and online. Find unique, top condition Houdini garments or give your old garments new life by passing them forward to a new owner. No clothes deserve to be abandoned.
Wadi Pants & Shorts
Stop Counting. Start Feeling.
When we designed Pace, we stopped counting grams and focused on what really counts.
Live Large With Less challenge
Top tips from last year’s contestant.
Spring/Summer 2023
The Orange Jacket
Design philosophy
M's Tree Polo Shirt
The Earth Collection
W's Tree Top
Bees and other pollinators are crucial to our livelihood. Yet one third of them are at the brink of extinction. Together with the Swedish Society for Nature Conservation, we want to help you save the bees.
Read more
Women's Sweaters & Hoodies
Men's Sweaters & Hoodies
Women's Pants
Men's Pants
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