Alto Hat

Alto Hat is made in a fabric called Woolly Treemerino™, a Swedish made warm, stretchy and lightweight fabric in 60% merino wool and 40% TENCEL™ Lyocell. Merino wool provides a natural warmth while the tencel fiber is made from cellulose, which gives the fabric structure and better moisture transmission. Thanks to the functional materials in Alto Hat, you can wear it both for outdoor sports like skiing or ice skating and for everyday warmth.

We never blend natural and synthetic fibers. The result of that is a hat that is both biodegradable and recyclable. We believe that the resources that we use are borrowed from nature and it is our responsibility to make sure they can be brought back. The raw materials are valuable and can be used again through recycling or composting. Bring it back to a Houdini shop or one of our retailers that has a Houdini recycling unit.

If you are looking for a warm winter hat for everyday use or for winter sports, Alto Hat is a great choice.

• Soft, stretchy and warm
• Great next-to-skin comfort
• Highly breathable
• Made from 60% merino wool 19,3 µm and 40% TENCEL™ Lyocell
• Mulesing free wool from Australia and South Africa
• EU Ecolabel TENCEL™ Lyocell made in Austria
• Renewable, biodegradable and recyclable
• Weight: 44 g

Woolly TreeMerino

Warm, fluffy and soft merino wool fleece made only with natural fibers.

• Origin: Sweden
• 60% merino wool 19,3µm, 40% TENCEL™ Lyocell
• Weight: 360 g/m²
• Naturally odor resistant
• Mulesing free and traceable merino wool from Australia
• TENCEL™ Lyocell from Lenzing in Austria (with EU Ecolabel)
• AME traceable program
• Nature Texx Plasma treated for easy care
• Made from renewable and biodegradable fibers

Wool material

Wool is a fantastic material with natural bacterial and dirt resistance. Therefore, wool does not need to be washed after every use. Frequent washing has a negative effect on the wool's properties and unnecessarily wears down the garment. Instead, air your wool garments to reduce your water usage, save energy and make your garments last longer.

• Use a washing bag to protect your garments.
• Machine gentle wash at max 30 degrees, preferably with a wool program.
• If you can, use wool detergents. Otherwise use mild, environmentally certified detergents and make sure to use the right dose. Select a detergent that has a neutral pH and no enzymes.
• Avoid bleach and alkaline substances that raise the pH value. Also avoid enzymes such as protease or amylase since these can break down wool, which give this material its natural performance properties. This also applies to silk.
• Avoid fabric softener. Besides being harmful for our environment, they have a negative impact on the garment performance, mainly moisture transportation and breathability.
• Do not dry in tumble dryer.
• Shape the garment after washing and lay flat to dry.
• Wool is a natural and living material that can relatively easily be formed. Therefore, please store your wool garments folded and not on a hanger to avoid your garments losing shape.

Circular

The Circular label means that this product is made either from recycled and recyclable or renewable and biodegradable fibers. Most products in today's society are made in a linear lifecycle, where earth's resources are extracted, used and then discarded. This is not working in the long run and comes at a great environmental impact. Instead, we want to close the loop and reuse the material we already have. But we need your help. When your Houdini garments are completely worn out, please return them to us through the recycling units we have in all our own stores and at many retailers.

Biodegradable

The Biodegradable label means that the natural fibers in our products are never mixed with synthetics, and we don’t use harmful chemicals. Therefore, you can put the fabric in a compost and nature will transform the fabric into fertile soil. Trimmings like care labels, zippers, seams etc have to be removed and can often be recycled separately. If you don't have your own compost, you can return the worn out garment to us. We have recycling units in all our own stores and at many retailers.

Renewable

The Renewable label means that the fibers in the garment comes from 100% renewable sources, like wool or cellulose. We only use natural fibers that are produced in environmentally and ethically responsible sources. We use both natural and synthetic fibers, they both have their merits, but we never mix them to ensure a circular product. This means that the fabrics from all our products in natural fibers are fully biodegradable.

Recyclable

The Recyclable label means that the raw material in this product can be used for new products, instead of becoming waste. Our goal is that by 2030, we will take no raw material to our products from the earth's crust. Circular products, made from reycled and recyclable materials are a real game changer, but we need your help for the system to work. When your Houdini garments are completely worn out, please return them to us. We have recycle units in all of our own stores and at many retailers.