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Sustainability

Sustainability is at the heart of everything we do. For us there is no contradiction between sustainability and good business. It's essential in the long run. We constantly work to transform our business, our industry and society. We have gotten far, but we are far from done.

  • How we want to change the world

    We have come far in the transformation we envision but as a company we believe we can move beyond zero and become a positive and regenerative force in society and for the planet. It’s our obligation, or we have no business running a business at all.

  • How we work with natural materials

    Are natural fibers better than synthetic? What will keep me warm? What’s best for our planet? Let us dig deeper into the world of natural materials.

  • Design philosophy

    In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, our design philosophy becomes something radically different.

  • Recycling: The quest to eliminate waste

    The first Houdini product made from recycled and recyclable fibers came out in 2007 and now a majority of our products are completely circular.

  • Sustainability status: 100%

    We did it! 100% of all the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign certified.

  • Services and alternative business models

    As a smarter alternative to normal consumption, we offer services that let our customers access our products in new ways.

  • Guide: Washing and product care

    Taking care of technical clothing is not hard and if you wash them the right way, you can significantly extend the lifetime of your garments. You can bring your favorite garments on more adventures and at the same time you reduce your overall environmental impact. What else can one ask for?

  • Planetary Boundaries Assessment

    In 2018 we launched the first ever corporate sustainability report based on the holistic Planetary Boundaries framework. It’s a great step towards understanding our entire impact on the world.

  • The fight against microplastics

    Microplastics in our waters is a growing environmental problem. Read about how we tackle the issue, our range of solutions and what you can do to help.

  • Suppliers and production

    Fabric and technologies sourcing at Houdini is based on a highly selective partnership strategy, with long-term relations with world leading fabrics and technologies supplier partners and manufacturers.

  • Fabrics and materials

    A garment's total environmental footprint is largely traceable to the choice of material. Deep dive into the fabrics and treatments we work with and ones we avoid.

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