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Stories about the Power Houdi

Power to the People

Watch the story of climber and Houdini Friend Stella Plantin in the second episode of our Power to the People series.

Sustainable design

  • Explore

    Our design philosophy

    The goal is not to be the latest news. It's to never become old. This is how we design our products and services.

  • Sustainability

    Sustainability Status: 100%

    Every single garment in our spring collection is recycled, recyclable, renewable, biodegradable or Bluesign certified.

  • Shop

    M's Out and About Shirt

    Timeless, functional shirt in merino wool and Tencel. The light wool fabric is suitable for outdoor activities in all seaons.

Spring favorite: Wisp Jacket

Natural performance. Timeless design.

Light, highly breathable insulation jacket. Use it all year around as a light outer layer or cozy midlayer.

Seasonal favorites

  • Circular
  • Biodegradable
  • Renewable
M's Wooler Houdi

Lightweight mid-layer in 100% super fine merino wool. Excellent warmth and breathability. Natural performance at its best.

  • Bluesign
W's Outright Houdi

Light hooded fleece jacket. Soft and cozy inside with a smooth, durable outside. The perfect all year mid layer.

  • Circular
  • Biodegradable
  • Renewable
W's Activist Tee

Soft and comfy merio wool t-shirt. Relaxed and versatile cut that fits both adventures and everyday life any season of the year.


Care for what you love

Learn to wash and care for your technical garments and add years to their lifetime. It's easier than you think.

Design by nature

  • Shop

    M's Free Tee

    Light t-shirt in 100% super fine merino wool. Our Made to move design concept provides full freedom of movement.

  • Video

    The Houdini Menu

    Can you eat old woolen base layers? Just about. Watch a spectacular experiment in circular design.

  • Shop

    W's Wooler Houdi

    Nature meets technology in a light, soft and ultra breathable midlayer in pure merino wool.

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