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New collection now in

100% – We did it!

All of the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign®-certified.

Fall news

New

  • Circular
  • Recycled
  • Recyclable
W's Heavenly Houdi

Light, warm and highly breathable mid-layer padded with Primaloft® Gold Active+. Perfect for skiing, hiking or any everyday adventure.

New

  • Circular
  • Recycled
  • Recyclable
M's Fall in Parka

Warm and extremely comfortable parka padded with Primaloft. The wind, and waterproof garment will keep you dry and warm in any weather.

New Colors

  • Circular
  • Biodegradable
  • Renewable
  • Recyclable
W's Activist Tee

Soft and comfy merio wool t-shirt. Relaxed and versatile cut that fits both adventures and everyday life any season of the year.

Back in new colors

Power Air Houdi

Light and stretchy insulation jacket crafted in Polartec Power Air, a new type of fleece that shed up to 80% less microfibers. This is the perfect choice if you are looking for a light, warm and breathable fleece jacket for any adventure all year around.

Sustainable design

  • Sustainability

    Sustainability Status: 100%

    Every single garment in our spring collection is recycled, recyclable, renewable, biodegradable or Bluesign certified.

  • Sustainability

    How we work with natural materials

    Are natural fibers better than synthetic? What will keep me warm? What’s best for our planet? Let us dig deeper into the world of natural materials.

  • Explore

    Houdini Manifesto

    Our manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make.

Sustainability

Care for what you love

Learn to wash and care for your technical garments and add years to their lifetime. It's easier than you think.

Garments for kids & junior

  • Shop

    Jr's Power Houdi

    Classic Houdini fleece jacket. It’s soft, stretchy, warm, cozy and extremely durable. Works all four seasons for any adventure.

  • Explore

    Kids & Junior Collection

    The same designs, performance and great quality, just in smaller sizes. Explore our Kids & Junior collection.

  • Shop

    Kids Power Houdi

    Kids Power Houdi is made in Power Stretch® Pro™ from Polartec. It’s soft, stretchy, warm, cozy and extremely durable.

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