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Designed with summer in mind

New in: Cosmo Top & Shirt

A versatile, ultralight and quick drying companion for adventures that might not have gone as planned.

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New

  • Circular
  • Recycled
  • Recyclable
W's Cosmo Top

Your perfect summer adventure companion. Soft, light and quick-drying. Works just as well on the beach as in the mountains.

New Color

  • Recycled
  • Bluesign
M's Light Shorts

Light, durable training shorts for running, biking, yoga and other high intensity activities. Also great for travelling in warmer climates.

New Color

  • Recyclable
M's Big Up Tee

Recyclable t-shirt made in a stretchy, quick-drying and odor-resistant polyester. Super soft and functional companion for everyday adventures.

New Color

  • Circular
  • Recycled
  • Recyclable
W's Route Shirt Dress

Shirt dress designed for warm weather. Wear it to the beach, when you go camping or any other summer adventure. Recycled and recyclable.

The Houdini Manifesto

This is our promise to the future

Drawn up in November 2017, our manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make. And it's as relevant today as when we first put it to paper. 

Sustainable design

  • Sustainability

    The fight against microplastics

    Microplastics in our waters is a growing environmental problem. Read about how we tackle the issue, our range of solutions and what you can do to help.

  • Sustainability

    Fabrics and materials

    A garment's total environmental footprint is largely traceable to the choice of material. Deep dive into the fabrics and treatments we work with and ones we avoid.

  • Garment care

    Care for what you love

    Learn to wash and care for your technical garments and add years to their lifetime. It's easier than you think.

Less waste. Lower impact.

Sustainability status: 100%

We did it! 100% of all the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign certified.

Training on warm summer days

  • Shop

    M's Light Shorts

    Versatile t-shirt made in a stretchy, quick-drying and fully recyclable polyester. Super soft and functional companion for everyday adventures.

  • Shop

    W's Dynamic Tank

    Long sleeve t-shirt made in Wish Woven, a quick-drying and highly breathable fabric. Perfect for adventures in warmer climates.

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    M's Airy Jacket

    Light, soft and stretchy dress in quick drying polyester. Wear it to the beach, on a hike or for any summer adventure.

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