Artist and skier Per Öhrås’ Power Houdi
Our Power Houdi is used 100 times more than the average garment. This one is no longer allowed in the house, but it keeps Per warm every day in the studio.
The Swedish history of outdoor life is long and well ingrained in our culture.
We did it! 100% of the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign®-certified.
Our manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make.
With Reuse, we have created a marketplace for used Houdini garments: In stores and online. Find unique, top condition Houdini garments or give your old garments new life by passing them forward to a new owner. No clothes deserve to be abandoned.