Designed for versatility
Everyday essentials
Discover the power of minimalism
Sustainable design
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Our design philosophyThe goal is not to be the latest news. It's to never become old. This is how we design our products and services.
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M's Out and About ShirtTimeless, functional shirt in merino wool and Tencel. The light wool fabric is suitable for outdoor activities in all seaons.
Sustainability
Sustainability Status: 100%Every single garment in our spring collection is recycled, recyclable, renewable, biodegradable or Bluesign certified.
Natural performance. Timeless design.
Get ready for active summer days with this light, stretchy and quick-drying dress.
Seasonal favorites
Lightweight mid-layer in 100% super fine merino wool. Excellent warmth and breathability. Natural performance at its best.
Light hooded fleece jacket. Soft and cozy inside with a smooth, durable outside. The perfect all year mid layer.
Soft and comfy merio wool t-shirt. Relaxed and versatile cut that fits both adventures and everyday life any season of the year.
Sustainability
Care for what you love
Learn to wash and care for your technical garments and add years to their lifetime. It's easier than you think.
Design by nature
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M's Free TeeLight t-shirt in 100% super fine merino wool. Our Made to move design concept provides full freedom of movement.
Video
The Houdini MenuCan you eat old woolen base layers? Just about. Watch a spectacular experiment in circular design.
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W's Wooler HoudiNature meets technology in a light, soft and ultra breathable midlayer in pure merino wool.