Stories about the Power Houdi
Power to the People
Watch the story of climber and Houdini Friend Stella Plantin in the second episode of our Power to the People series.
Sustainable design
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Our design philosophyThe goal is not to be the latest news. It's to never become old. This is how we design our products and services.
Sustainability
Sustainability Status: 100%Every single garment in our spring collection is recycled, recyclable, renewable, biodegradable or Bluesign certified.
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M's Out and About ShirtTimeless, functional shirt in merino wool and Tencel. The light wool fabric is suitable for outdoor activities in all seaons.
Natural performance. Timeless design.
Light, highly breathable insulation jacket. Use it all year around as a light outer layer or cozy midlayer.
Seasonal favorites
Lightweight mid-layer in 100% super fine merino wool. Excellent warmth and breathability. Natural performance at its best.
Light hooded fleece jacket. Soft and cozy inside with a smooth, durable outside. The perfect all year mid layer.
Soft and comfy merio wool t-shirt. Relaxed and versatile cut that fits both adventures and everyday life any season of the year.
Sustainability
Care for what you love
Learn to wash and care for your technical garments and add years to their lifetime. It's easier than you think.
Design by nature
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M's Free TeeLight t-shirt in 100% super fine merino wool. Our Made to move design concept provides full freedom of movement.
Video
The Houdini MenuCan you eat old woolen base layers? Just about. Watch a spectacular experiment in circular design.
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W's Wooler HoudiNature meets technology in a light, soft and ultra breathable midlayer in pure merino wool.