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1287 uses. 14 cents per use.

Is this a good deal?

Meet the durable companion that stands the test of time. Reimagine a good deal.

Selected Houdini classics

New Color

  • Bluesign
M's Power Houdi

Classic Houdini fleece jacket made in the exceptional Power Stretch® Pro™ from Polartec®. Warm, comfy and built to last for ages.

  • Recycled
  • Bluesign
M's Lodge Pants

Very comfortable fleece pants made in Polartec® Power Dry®. Durable woven outside and soft, fuzzy inside. Zippered pockets.

New Color

  • Circular
  • Recycled
  • Recyclable
  • Bluesign
Mrs Dunfri

Classic Houdini insulation jacket. Light, warm and highly packable. Wind and water resistant. Circular design.

  • Bluesign
Moonwalk Shorties

Slim fit fleece shorts in Polartec® Power Stretch® Pro padded with Primaloft® Black Eco. Perfect for skiing or winter running.

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A feather-free Houdini insulation classic

Mr & Mrs Dunfri

Dunfri is a Houdini classic, used by everyone from mountain guides to management consultants. It’s a cutting edge insulation jacket completely free from feathers, instead featuring comfy Primaloft Gold Eco is a synthetic padding - making it warm also when wet. Minimalist looks in combination with cutting edge performance is hard to beat. Bring your Dunfri in your backpack for extra insulation on the mountain or wear it under your everyday winter coat.

 

Pictured here: Our dear friend and ultramarathon runner Kenichi Yamamoto in his beloved old Dunfri.

Sustainable design

  • An open source initiative

    Project Mono Air

    We designed the world’s first fleece jacket that can fight plastic waste. And decided to give it all away. In a unique open source initiative, we share all design work and technology behind our latest innovation: The Mono Air Houdi.

  • New business models

    How to do circular business

    This is how we transform the system behind the products and create new, circular business models.

  • Design principles

    How to design circular products

    Learn about our circular design concept and how it can be applied to any other product.

Less waste. Lower impact.

Sustainability status: 100%

We did it! 100% of all the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign certified.

Add extra functionality to your outfit

  • Shop

    W's Activist Tee

    The perfect versatile t-shirt in soft, comfortable and quick drying merino wool and Tencel. Great as a baselayer or as an everyday tee.

  • Shop

    Sleepwalker

    Stay warm in chilly weather with this versatile unisex insulation skirt. Sleepwalker is light as a feather and padded with warm, breathable Primaloft® Black Eco.

  • Shop

    M's Power Houdi

    Classic Houdini fleece jacket made in the exceptional Power Stretch® Pro™ from Polartec®. Warm, comfy and built to last for ages.

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