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Ski season is here

Ride the Rollercoaster

Experience unhindered freedom of movement in the freeride shell Rollercoaster, designed with our Made to Move technology.

Layer up, base to shell favorites

Merino Wool

  • Circular
  • Recyclable
  • Renewable
  • Biodegradable
W's Desoli Crew

Soft and light baselayer in 100% super fine merino wool providing natural warmth for great adventures or everyday life.

New

Merino Wool

  • Circular
  • Recyclable
  • Renewable
  • Biodegradable
M's Activist Turtleneck

Light and warm merino wool turtleneck for men. Activist Turtleneck is a comfortable and versatile base layer for skiing, hiking or any outdoor adventure all year around.

  • Bluesign
W's Outright Jacket

Light fleece jacket in Polartec Power Stretch Pro Light. Soft yet very durable. Wear it for skiing, hiking, biking or everyday use.

New Color

  • Circular
  • Recycled
  • Recyclable
M's D Jacket

Perfect for skiing, mountaineering, kayaking, hiking or any other activity where you need a combination of weather protection and freedom of movement.

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Natural warmth

The right base is essential to stay comfortable

The right base layer will keep you warm at the mountain, in the city or anywhere in between. Use it for skiing, hiking, climbing or a chilly bicycle commute. Find your favourites and mix and match as you please. 

Keep your head toasty

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    Top Hat

    Soft and cozy hat made in 100% lambswool. Perfect for everyday comfort on any cold winters day.

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    Hut Hat

    Keep your ears warm in style. Hut Hat is a made in pure lambswool. Soft, warm and completely natural.

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    Wooler Top Hat

    Light, warm and versatile mat in 17%µm merino wool for four season use. Excellent warmth-to-weight ratio.

A story by Mattias Fredriksson

On tour Brian Hall

Meet the man who created Canada's first ever touring only ski destination.

Dry and warm in wool

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    W's Alto Houdi

    Warm, cozy and lightweight fleece hoodie made in merino wool and Tencel®. Perfect natural alternative to synthetic fleece.

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    M's Campus Crew

    Collage crew in merino wool and Tencel®. Light, stretchy sweater that works perfectly under a shell jacket or as an everyday garment.

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    M's Lana Pants

    Shell pants in 100% densely woven merino wool. Naturally wind- and water resistant. Highly breathable. Natural performance at its best.

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