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The perfect t-shirt
is the one that fits your personal needs
Product recommendations
Casual tank in light, soft and quick drying polyester. Wear it for training or everyday comfort.
Our interpretation of the classic outdoor pants. Hidden leg pockets and a lighy yet tough fabric make them the perfect adventure partner.
Classic Houdini fleece jacket made in the exceptional Power Stretch Pro from Polartec. Warm, comfy and perfect for layering.
Lightweight mid-layer in 100% super fine merino wool. Excellent warmth and breathability. Natural performance at its best.
Light t-shirt in 100% super fine merino wool. Designed with our Made to move technique for full freedom of movement.
Timeless, functional shirt in merino wool and Tencel. The light wool fabric is suitable for outdoor activities in all seaons.
Made from surplus fabric
We aim to minimize waste in every step of the production line, including our fabric usage. If we end up with surplus fabric, this is used to create unique and limited edition garments. With the same quality and performance as our normal collection, only more rare. On some of these, we give you a deal on the price like with M's Motion Light Houdi.
Sustainable design
Sustainability
Sustainability Status: 100%Every single garment in our spring collection is recycled, recyclable, renewable, biodegradable or Bluesign certified.
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W's Dawn DressLightweight, minimalistic dress in recycled polyester with sun protection UPF 50+. Soft, stretchy and quick drying.
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Houdini ManifestoOur manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make.
Sustainability
Care for what you love
Learn to wash and care for your technical garments and add years to their lifetime. It's easier than you think.
Kids Rainbow Collection
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Jr's Whirlwind CrewLight, soft and stretchy crew for big adventures or everyday use. This all-round crew can be worn as a base layer, second layer, or just as they are depending on the season or activity.
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Kids Rainbow CollectionExplore our new limited edition kids collection made in leftover fabrics from our regular collection.
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Kids Field TeeLight and soft t-shirt for active kids. Kids Field Tee is made in strong and soft polyester, perfect for any kind of summer adventure.