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  • True Value

    What makes a product worth its price?

  • The Houdini Menu

    What happens to our clothes when they are worn out? At Houdini we have recycled garments for years, but with the Houdini Menu project we decided to eat them. Watch a spectacular experiment in circular design.

  • Selected holiday gifts

    Shop timeless, functional and sustainable design for the outdoors. Free returns for 365 days on all orders placed before December 24.

  • Holiday gifts for her

    Shop sustainable, timeless and functional design for the adventurous moms, wives, girlfriends and sisters that prefer skiwear before spa treatments.

  • Holiday gifts for him

    Shop functional, timeless and sustainable design for the adventurous dads, husbands, boyfriends and brothers that prefer skiwear before tie clips.

  • Holiday gifts for kids/junior

    Our products want to roam the outdoors, just like any toddler, kid or teenager. Share a gift that will add comfort and function to any adventure.

  • Layer up in spring news

    By choosing the right combination of layers to suit your needs you’ll be able to pack less, perform better and go further.

  • Welcome to our home

    Welcome to a climbing story set in our backyard. We called some friends, loaded our crash pads on kayaks and headed out to explore the Stockholm archipelago, our own local wilderness. See the story and explore our favorite product picks for summer adventures.

  • Welcome to our home

    Welcome to a local adventure set in the Stockholm archipelago, our closest wilderness. We called some friends and loaded our crash pads on kayaks to both explore land and sea. See the story and explore our favorite product picks for summer adventures.

  • A new palette

    Colors have personality and they behave differently in different contexts. The key to a great color palette is finding shades that bring out the best in each other.

  • The Odd Band

    The Odd Band is a web series about people in our community that look at the world from a slightly different angle. In the third episode we meet ski maker and industrial designer Endre Hals.

  • Become a shell test pilot

    We believe in co-creation and together with our odd band of activists, we are transforming the outdoor industry. Now we invite you to join us, become a test pilot and help refine the new generation of sustainable performance shell layers.

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