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Women
Women
Accessories
Guides
W's Power Houdi
11 Colors available
Activities
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Men
Men
Accessories
Guides
M's Power Houdi
9 Colors available
Activities
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Kids/Junior
Kids/Junior
Accessories
- Headwear
- Garment care
Kids Power Houdi
10 Colors available
Our work
Our work
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- Guide: Washing and product care
  Taking care of technical clothing is not hard and if you wash them the right way, you can significantly extend the lifetime of your garments. You can bring your favorite garments on more adventures and at the same time you reduce your overall environmental impact. What else can one ask for?
- Design philosophy
  In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, our design philosophy becomes something radically different.
- Fabrics and materials
  A garment's total environmental footprint is largely traceable to the choice of material. Deep dive into the fabrics and treatments we work with and ones we avoid.
Explore
Explore
- Houdini Hangouts
  Houdini Hangouts once again going live!
- Houdini Reuse
  With Houdini Reuse, we have created a marketplace for used Houdini garments: In stores and online. Find unique, top condition Houdini garments or give your old garments new life by passing them forward to a new owner. No clothes deserve to be abandoned.
- Houdini Repair
  If your Houdini garment breaks, we will help you repair it. Discover the joy of saving your favorite garments, and reducing their environmental impact.

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Kids Accessories

Soft, stetchy and highly breathable kids' fleece hat made in Polertec® Power Stretch™ Pro. Highly versatile and suitable for all kinds of activities all year around.

Limited Edition

Kids Pippi Longstocking Hat

Limited edition fleece hat that is warm, stretchy and perfect for outdoor adventures all year around. As a part of the campaign Pippi of Today to celebrate the 75 year anniversary of Pippi Longstocking.

The GuppyFriend Washing Bag is a great solution to prevent microfibers from entering into rivers and oceans. At the same time, you're protecting your clothing while washing.

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