Journal

What's new in the Houdini universe? Read about product innovations, store openings, the occasional award and stories from our world.

Jan 23, 2024
The ski touring trip that did not go as planned
Peter Nilsson tells the story about a ski touring trip to Lyngen, Norway, where the skiers had one plan and nature had another one.
Dec 21, 2023
MA – The Space In Between
Let this short ski- and snowboard film, exploring the concept of MA, become a pause in itself from our otherwise busy lives.
Oct 20, 2023
Forward to Nature on Aware
Together with the lovely folks at 29K we have curated a playlist of exercises for mental health, wellbeing and inner development on their app Aware. The journey forward to nature is an adventure into your inner and outer nature.
Sep 28, 2023
Houdini Circle opens in Stockholm
Welcome to our first circular Houdini hub, where any garment you see can be bought new, rented or subscribed to.
Sep 18, 2023
Houdini challenges Climate Week NYC - again
Houdini CEO challenges Climate Week NYC and Fashion Week attendees to Live Large With Less: Can you do it?
May 24, 2023
How to Live Large With Less with Simon Asp
Our #LiveLargeWithLess challenge premiered last summer, and Simon Asp was one of the first applicants to be chosen to participate. The challenge: Spend the whole summer using only 10 garments. This year, we’re opening this popular user program again and for the occasion, we thought we’d let Simon share some of his top tips and learnings on living large with less clothes:
Feb 6, 2023
Celebrating Sámi National Day through the eyes of Tova-Liza, Houdini Friend & Sami
”Lahkoe saemiej åålmegebiejjine" – Southern Sámi for ‘congratulations on Sámi National Day’.
Dec 23, 2022
Mid-winter reflections
Houdini CEO Eva Karlsson looks back at 2022 and makes a promise for the year ahead.
Nov 29, 2022
Houdini Pace Flow Houdi wins 2022 Polartec Apex Award
The annual design award from Polartec celebrates the brands and designers pushing boundaries to turn Polartec fabric technologies into inspiring products. Selected from hundreds of entries, our Pace Flow Houdi, to be launched in spring 2023, was chosen as one of the winners.
Sep 16, 2022
7 days. 7 garments. Houdini challenges NYC climate week.
We now extend our Live Large With Less Challenge to the NYC Climate Week and upcoming fashion weeks.
Jul 4, 2022
Outside Gear Guide Best Fleeces of 2022
Mono Air Houdi is selected as Best All-Arounder in the fleece category of Outside Magazine’s 2022 Gear Guide.
Feb 3, 2022
Winter camping with Houdini Åre store manager Marie
Interview with Marie ''Majsan'' Karlsson about wintercamping.
Aug 3, 2021
Digitizing our circular ecosystem with EON and YKK
In partnership with EON and YKK, solution providers for digital ecosystems and technology, we are exploring digitally connected products to simplify, automate and scale the transition from linear to circular. Together with One Day Interact and Prototyp, we are exploring how the digital user experience can help accelerate that shift.
Jan 22, 2021
Mono Air Houdi wins OR Innovation Award
Our groundbreaking new fleece jacket Mono Air Houdi wins the 2021 Outdoor Retailer Innovation Award. The circular design and innovative anti-shedding fabric marks a new era in synthetic performance fleece.
Jul 6, 2020
Why Houdini joined the Stop Hate For Profit campaign
On June 17th, the Stop Hate For Profit Campaign was launched by six civil rights groups in the USA, encouraging businesses to stand in solidarity with freedom, justice and equality by pausing their advertising on Facebook’s platforms for the month of July. We joined the campaign on June 22nd deciding to suspend all paid activity on Facebook and Instagram effective immediately and for the month of July at the very least. In this article, we hope to shed some light on why we decided to join the campaign, what we’re hoping to achieve together with our industry peers and why it is most definitely not a marketing move.
May 18, 2020
Houdini endorses the 1.5°C Business Playbook
Houdini joins the 1.5°C Business Playbook as a supporting partner, together with a global network of like minded organisations.
Apr 22, 2020
CEO Eva reflects: 50 years of Earth Days. Now what?
Wednesday April 22nd 2020 marked the 50th anniversary of Earth Day. But in reality, every day is Earth Day. What would the world look like if we all believed that? Houdini’s CEO Eva Karlsson shares her thoughts.
Mar 12, 2020
Houdini’s CEO part of government joint action against climate change
Houdini’s CEO Eva Karlsson has been appointed one of 20 members of a government group, taking the lead in Sweden's climate transition. With the ambition of becoming the world’s first fossil-free welfare state the Swedish government has recruited four groups of experts representing the private sector, academia and civil society. Together, they have the task of meeting the challenges facing society to strengthen Sweden’s power of innovation and position on the global arena.
Jan 26, 2020
Houdini wins ISPO Award Gold
Our groundbreaking new fleece jacket Mono Air Houdi wins the 2020 ISPO Award Gold. The circular design and innovative anti-shedding fabric marks a new era in synthetic performance fabrics. Is launched fall 2020.
Dec 22, 2019
Houdini Power Houdi Survey
This fleece jacket is worn 1287 times on average
Oct 20, 2019
Houdini and Cloud Nine wins The Swedish Design Award
On October 17, together with web agency Cloud Nine Houdini received gold at Svenska Designpriset, The Swedish Design Award, for our new webshop. A timeless and detailed visual language puts both our products and the circular work behind them at a pedestal.
Jun 11, 2019
We launch the Regenerative Lifestyle Initiative
In May 2019, we launched The Regenerative Lifestyle Initiative - A project where we identify attractive lifestyle solutions that have the potential to drastically reduce the use of material resources and safeguard and protect half of earth for nature.
Feb 3, 2019
Launching Power Air Houdi
Meet Power Air Houdi, the next generation fleece jacket that sheds five times less microfibers than other high-quality fleece and only a fraction compared to regular fleece.
Nov 8, 2018
The world's first clothing compost
Houdini and Rosendals Garden open the world's first compost specifically made for worn out wool sportswear.
Oct 16, 2018
Houdini's CEO wins the NMC award Sustainable Leadership
NMC The Association for Sustainable Business honors Houdini's CEO Eva Karlsson with the 2018 Award for Sustainable Leadership.
Oct 2, 2018
Eva Karlsson wins Pontus Schultz Award
Houdini's CEO Eva Karlsson wins the 2017 issue of Pontus Schultz award for a more humane economy.
Aug 27, 2018
Houdini winners at NK Awards
Houdini wins the Innovation Award at NK-galan, a prestigious fashion award issued by Nordiska Kompaniet in Stockholm.
Aug 19, 2018
We are now fluorocarbon free
As one of the first brands in our industry, our entire collection is completely fluorocarbon free since fall 2018.
Oct 11, 2017
Nils Faarlund and the Stetind Declaration
Nils Faarlund is a living legend in the Nordic outdoor community. We had a conversation about humanity, philosophy and our place in nature.
Mar 16, 2017
Microplastics - what we do and how you can help
Microplastics are damaging marine eco-systems. The need for a solution is urgent. This is how we are solving the problem.
Jan 14, 2017
Winner of 2017 H&M & Elle Conscious Award
We are very happy to announce that we had the great honour to receive the H&M & Elle Conscious Award 2017.
Aug 19, 2016
The adventures of the first Power Houdi
In 2001, during the final design phase of this Houdini classic, we equipped UIAGM mountain guide Carl Lundberg with a prototype to test. Since then, the jacket has travelled four continents, skied powder in Japan and slept on beaches in Hawaii. It might be the most extensive test ever performed on a prototype fleece jacket.
Sep 20, 2014
Houdini opens store in Gothenburg
In September 2014, Houdini opened the probably most sustainable store in the world on Magasinsgatan in Gothenburg.