The following privacy policy applies when you as a customer use or place an order on the website www.houdinisportswear.com.

The personal data controller for the website is:

Houdini Sportswear AB
Finnboda Varvsväg 16
131 72 Neck

Personal data

According to Swedish and European legislation, we must inform you about how we process your personal data.

Any information that you provide to us or that we collect when you visit our website is treated responsibly and securely by Houdini Sportswear. The data is used so that we can fulfill our obligations towards you as a customer, improve the user experience on the website and for marketing purposes.

Houdini Sportswear does not disclose your personal data to third parties without your consent. Below you will find more information about which data we process, why we process it and which legal basis applies to the processing.

We use third-party cookies to collect statistics via analysis tools such as Google Analytics. This means that information about your use of the website is transferred to these companies. If you have given your consent, these cookies are stored for a maximum of 24 months.

Houdini Sportswear may also use third-party cookies, for example from Facebook, to display targeted information that we judge may be relevant to you based on your previous activities on our website. This means that certain information about your use of the website is transferred to Facebook Inc.

The information we share with third-party companies does not contain personal information such as name, email address or phone number. Read more about how you can adjust your cookie settings in the "Cookies" section.

The personal data we collect is stored within the European Economic Area (EEA), but may be transferred to and processed in countries outside the EEA by third parties operating there. All transfers of personal data outside the EEA take place in accordance with current legislation, and we only work with trusted partners who can ensure the protection of your personal data.

Legal basis

Your personal data is only processed in accordance with applicable legislation.

Personal data we can process

• Name
• Contact details
• Delivery address
• Email address
• Telephone number
• IP address
• Order information
• Payment Information
• Payment history

The purposes of the processing and the legal basis are described below.

Order processing

To be able to process, execute and deliver orders on www.houdinisportswear.com we collect information about delivery, payment and handling of returns, exchanges and complaints.

You can choose to pay via Shopify Payments or PayPal (Europe) S.à r.l. et Cie, S.C.A. If you choose one of these payment solutions, your personal data is only shared with Shopify and PayPal respectively. Houdini Sportswear do not have access to this information.

More information

• Shopify Privacy Policy
• PayPal Privacy Policy: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full

Personal data processed

• Name
• Contact details
• Delivery address
• Email address
• Telephone number
• IP address
• Order information
• Payment Information
• Payment history

Legal basis: Fulfillment of purchase agreement.

Handling of customer service matters

To be able to handle inquiries via customer service via chat, e-mail and telephone as well as identify and investigate complaints and other support matters.

Personal data processed

• Name
• Contact details
• Delivery address
• Email address
• Telephone number
• IP address
• Order information
• Payment Information
• Payment history

Legal basis: Legitimate interest.

We believe that customer service is a necessity performance in order to help our customers, which requires the processing of certain personal data.

Communication via our newsletter

When you sign up for our newsletter, you agree to receive digital communications from Houdini Sportswear.

You will receive information about:

• New products
• Special invitations to events
• Inspiring stories
• Exclusive offers

To unsubscribe, click on the "Unsubscribe" link at the bottom of our e-mails.

Personal data processed

• Name
• Email address
• Country of residence
• IP address
• Order information

Legal basis: Consent.

Optimization of user experience and digital marketing

When you use our website, we collect information about your activities via cookies.

The information is used to:

• Give you a better shopping experience
• Analyze traffic and user behavior
• Customize recommendations
• Streamline digital marketing

See the section on cookies for information on how to opt out of this tracking.

Personal data processed

• Country of residence
• IP address
• Order information
• Activities on the website

Legal basis: Consent.

Your rights

Right of access

You have the right to request information about which personal data we process about you. We strive to be transparent in our processing of personal data.

Right to rectification

You have the right to have incorrect personal data corrected. You also have the right to complete incomplete personal data.

Right to limitation of treatment

You have the right to request that the processing of your personal data be limited and that future processing only takes place for certain specified purposes.

Right to erasure

You have the right to request that your personal data be deleted.

Please note that we may be obliged to refuse such a request if legislation requires us to retain the data, for example under:

• The Accounting Act
• Tax legislation
• Banking legislation
• The Consumer Purchase Act

For questions about personal data, send an email to:

customercare@houdinisportswear.com

Please note that in some cases we cannot complete an order if you object to the processing of certain necessary personal data.

Cookies

We use cookies on our website to:

• Give you a better shopping experience
• Analyze traffic and user behavior
• Customize recommendations
• Customize marketing

We do not use cookies to store personal data or share such information with third parties without your consent.

We use third-party cookies for statistics collection via analysis tools such as Google Analytics. If you have consented, these cookies are stored for a maximum of 24 months.

We may also use third-party cookies from, for example, Facebook to display relevant information based on your previous activities on the website. The information shared does not contain personal information such as name, email address or phone number.

If you do not accept our use of cookies, you can configure your browser so that cookies are blocked.

You can:

• Receive a notification every time a cookie is placed
• Block all cookies
• Delete existing cookies

Information on how to do this can be found in the help function of your browser.

Note that the settings apply per device, which means they need to be done on every computer, phone or tablet you use.

Also note that some functions on www.houdinisportswear.com may be affected if you block cookies.

Payment providers

Shopify Payments

We use Shopify Payments, operated by Shopify International Ltd., to process payments in our webshop.

Shopify may process personal data required to:

• Complete your purchase
• Prevent fraud
• Fulfill legal obligations

Shopify may also use cookies and similar technologies to provide and improve its services.

More information can be found in Shopify's privacy and cookie policy.

PayPal

We also offer PayPal as a payment method.

If you choose to pay with PayPal, your personal data will be processed by PayPal (Europe) S.à r.l. et Cie, S.C.A. according to PayPal's privacy and cookie policy.

Cookie information

This website uses cookies. We use device identifiers to tailor content and ads to users, provide social media features, and analyze our traffic.

We also forward such identifiers and other information from your device to the social media and advertising and analytics companies with which we work. These, in turn, may combine the information with other information that you have provided or that they have collected when you have used their services.

Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we may store cookies on your device if they are absolutely necessary to use this website. For all other purposes, your consent is required.

This website uses different types of cookies. Some cookies are placed by third-party services that appear on our pages.

You can change or withdraw your consent to the cookie statement on our website.

Read more in our privacy policy about who we are, how you contact us and how we process personal data.

Enter your consent ID and the date you contacted us regarding your consent.

Consent

Your consent applies to the following domain:

• houdinisportswear.com

Your current state: Allow all.

Your Consent ID:
LFxX2OMMQKajL0yG/KKm3lrpAiDL7lTBHEvJprgT08hqEhKQ6zqadw==

Consent date:
Tuesday 13 January 2026 at 11:29:53 CET

• Change your consent
• Withdraw consent

The cookie declaration was last updated on 2026-05-01 by Cookiebot.

Necessary cookies (16)

Necessary cookies allow you to use the website by enabling basic functions, such as page navigation and access to belay areas of the website.

The website will not function properly without these cookies.