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We have come far in the transformation we envision but as a company we believe we can move beyond zero and become a positive and regenerative force in society and for the planet. It’s our obligation, or we have no business running a business at all.
Are natural fibers better than synthetic? What will keep me warm? What’s best for our planet? Let us dig deeper into the world of natural materials.
In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, our design philosophy becomes something radically different.
We are constantly exploring the possibilities to make things smarter, better, more beautiful and more sustainable. Here are the most important innovations and events since the start.
Our manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make.
The Swedish history of outdoor life is long and well ingrained in our culture. We call it friluftsliv, a word that describes the concept of getting outdoors but also summarises our passion for nature. It is the heart of our heritage.
Our range of underwear is light, technical and will do wonders for your sense of comfort on any adventure or activity.
Light, warm and soft boxers in 100% super fine merino wool, nature's own performance material.…
Fleece boxers in Polartec Power Stretch Pro with extra wind protection. Perfect for skiing, mountaineering or winter running.…
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