The Circular label means that this product is made either from recycled and recyclable or renewable and biodegradable fibers. Most products in today's society are made in a linear lifecycle, where earth's resources are extracted, used and then discarded. This is not working in the long run and comes at a great environmental impact. Instead, we want to close the loop and reuse the material we already have. But we need your help. When your Houdini garments are completely worn out, please return them to us through the recycling units we have in all our own stores and at many retailers.
The Recycled label means that this garment contains at least 50% recycled fibers (often more, see product description). The source is either recycled clothes or other sources like PET bottles. We mainly use recycled polyester, which has many benefits. It reduces both CO2 emissions and water use compared to virgin polyester. How much depends on the type of recycling. One of our suppliers show 32% less CO2 emissions and 94% less water use for mechanically recycled polyester. Besides the production impact, the major shift is using "waste" as raw material instead of crude oil.
The Recyclable label means that the raw material in this product can be used for new products, instead of becoming waste. Our goal is that by 2030, we will take no raw material to our products from the earth's crust. Circular products, made from reycled and recyclable materials are a real game changer, but we need your help for the system to work. When your Houdini garments are completely worn out, please return them to us. We have recycle units in all of our own stores and at many retailers.