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Reimagine value

What makes a product worth its price?

Our focus has never been to provide as low prices as possible, but instead to provide as much value as possible. Here we have handpicked our true classics. These garments are loved, worn and tested over time. They have seen countless powder days, camp nights and big wall climbs. True value can not be read on a price tag. It shows over time.

Meet the Power Houdi

  • Our users wear their Power Houdi 1287 times.
  • The life expectancy of a new Power Houdi is 10,2 years.
  • The Power Houdi has virtually been unchanged design since it entered our collection in 2003.
  • The Power Houdi is our most sold products.
  • Bluesign

Available Sizes Blue Illusion:

XS

S

M

L

XL

XXL

M's Power Houdi

Smooth, warm and stretchy fleece jacket with over 20 years on the market. Exceptional performance and durability, made with Polartec® Power Stretch® Pro™.

$ 240.00

  • Bluesign

Available Sizes Blue Illusion/Tide:

XXS

XS

S

M

L

XL

W's Power Houdi

Smooth, warm and stretchy fleece jacket with over 20 years on the market. Exceptional performance and durability, made with Polartec® Power Stretch® Pro™.

$ 240.00

These garments are loved, worn and tested over time. They have seen countless powder days, camp nights and big wall climbs.

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04. Alto crew

Designing functional and versatile midlayers has always been a Houdini special. The Alto Crew is a warm and cozy garment made in an all natural 60% merino wool and 40% Tencel® blend.

Merino Wool

New Color

  • Circular
  • Recyclable
  • Renewable
  • Biodegradable

Available Sizes Pink Moon:

XS

S

M

L

XL

W's Alto Crew

Warm and cozy women’s wool sweater. The technical lightweight fabric in merino wool and TENCEL™ Lyocell is an excellent all natural alternative to synthetic fleece.

$ 240.00

Merino Wool

  • Circular
  • Recyclable
  • Renewable
  • Biodegradable

Available Sizes True Black:

XS

S

M

L

XL

XXL

M's Alto Crew

Warm and cozy men’s wool sweater. The technical lightweight fabric in merino wool and TENCEL™ Lyocell is an excellent all natural alternative to synthetic fleece.

$ 240.00

Find more products with true value

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