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"I think she hates me"

This Power Houdi belongs to climber Stella Plantin. It has spent the last seven years being thrown off cliffs, scraped against granite boulders and occasionally burned by campfire sparks. The Houdini Power Houdi has been around for almost 20 years and seen countless adventures.

Imagine the stories it could tell.

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Did you know?

The average garment sold today is worn only 10 times* over its entire lifespan?

Our Power Houdi is worn 100 times* more

We all have items that we never want to part with, that just keep working year after year. The Power Houdi's durable quality and outstanding comfort has made it the number one everyday companion for thousands of people since the launch in 2003.

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The greenish Power Houdi was given to climber Stella Plantin a little over 7 years ago and it has been through some tough times. “I never thought you could fall in love with a piece of clothing”, Stella says. The Power Houdi does not quite agree with the way Stella shows her affection, but it’s still hanging in there.

Power Houdi

· Worn on average 1200 times over 10,2 years.
· Made with the exceptional fleece fabric Polartec® Power Stretch Pro™
· Designed for 4-season use and tested with over 20 years of skiing, hiking, and climbing.

W's Power Houdi

Classic Houdini fleece jacket made in the exceptional fabric Power Stretch® Pro™ from Polartec®. Warm, cozy and built to last for ages.

M's Power Houdi

Classic Houdini fleece jacket made in the exceptional Power Stretch® Pro™ from Polartec®. Warm, comfy and built to last for ages.

The story continues

#WearYourStories

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*https://www.unep.org/news-and-stories/story/cleaning-couture-whats-your-jeans

*According to a customer survey among Power Houdi users conducted in 2019 the garment is worn on average 1200 over 10,2 years.

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