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Reimagine value

What makes a product worth its price?

Our focus has never been to provide as low prices as possible, but instead to provide as much value as possible. Here we have handpicked our true classics. These garments are loved, worn and tested over time. They have seen countless powder days, camp nights and big wall climbs. True value can not be read on a price tag. It shows over time.

Meet the Power Houdi

  • Our users wear their Power Houdi 1287 times.
  • The life expectancy of a new Power Houdi is 10,2 years.
  • The Power Houdi has virtually been unchanged design since it entered our collection in 2003.
  • The Power Houdi is our most sold products.

New Color

  • Bluesign
M's Power Houdi

Classic Houdini fleece jacket made in the exceptional Power Stretch® Pro™ from Polartec®. Warm, comfy and built to last for ages.

New Color

  • Bluesign
W's Power Houdi

Classic Houdini fleece jacket made in the exceptional fabric Power Stretch® Pro™ from Polartec®. Warm, cozy and built to last for ages.

02. Mono Air Halfzip

Mono Air Halfzip is a perfect example of a product where innovation drives both performance and sustainability forward. If you are looking for a light, warm and versatile fleece jacket and at the same time contribute to a world without waste, there is no better choice.

  • Circular
  • Recycled
  • Recyclable
  • Bluesign
W's Mono Air Halfzip

Warm, light and multifunctional women’s fleece jacket with a high collar and half-zip. The innovative fabric construction prevents microfiber shedding and the material is recycled and recyclable.

These garments are loved, worn and tested over time. They have seen countless powder days, camp nights and big wall climbs.

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03. Leeward Jacket

Leeward Jacket is designed to be used all four seasons of the year. It’s sturdy enough for skiing, but still light enough for hiking in the summer. If you are looking for a shell jacket to use for many years, and probably pass on to your children, this is the one.

  • Circular
  • Recycled
  • Recyclable
  • Bluesign
M's Leeward Jacket

Waterproof and breathable shell jacket in robust design. The stretchy, durable fabric will keep you comfortable for many years.

  • Circular
  • Recycled
  • Recyclable
  • Bluesign
W's Leeward Jacket

Waterproof and breathable shell jacket suitable for four season use. Light, stretchy fabric in a robust form made to last for ages.

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04. Alto crew

Designing functional and versatile midlayers has always been a Houdini special. The Alto Crew is a warm and cozy garment made in an all natural 60% merino wool and 40% Tencel® blend.

Merino Wool

New Color

  • Circular
  • Recyclable
  • Renewable
  • Biodegradable
W's Alto Crew

Warm and cozy women’s wool sweater. The technical lightweight fabric in merino wool and Tencel® is an excellent all natural alternative to synthetic fleece.

Merino Wool

New Color

  • Circular
  • Recyclable
  • Renewable
  • Biodegradable
M's Alto Crew

Warm and cozy men’s wool sweater. The technical lightweight fabric in merino wool and Tencel® is an excellent all natural alternative to synthetic fleece.

Find more products with true value

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