7 days. 7 garments. Houdini challenges NYC climate week.

We now extend our Live Large With Less Challenge to the NYC Climate Week and upcoming fashion weeks.

This summer we launched the Live Large With Less Challenge, asking our community to spend their entire summer using only 10 garments. We wanted to prove that the world does not need more clothes. We need clothes that can do more. A life full of adventure and experiences does not have to come at the cost of a large environmental footprint. Now we extend the challenge to all participants of the New York Climate Week, September 19-25, as well as the upcoming fashion weeks in London, Paris and Milan.

The new challenge is simple: Spend the week using only 7 garments. Share your experience and connect with other participants on social media using #LiveLargeWithLess.

Functionality and versatility have always been cornerstones in the Houdini design philosophy. Our clothes are designed to work for all aspects of an active life. Technical materials combined with a timeless, minimalistic form create garments that work just as well among mountains and forests as in art galleries and office buildings. Our goal is to enable a lifestyle where you can do more with less, living life to the fullest with a smarter, smaller wardrobe.

7 days. 7 garments. Can you do it?

Eva Karlsson, Houdini CEO

“While the world of fashion introduces what’s next, the disturbing impacts of climate change will be front and center in New York,” Eva Karlsson, Houdini CEO, says. “This is about significantly altering our collective mindset and asking those actively engaged in climate change and the world of fashion to take those first important steps.”