Spring & Summer 2022

Spring is here and we have some exciting innovations to share with you. But let’s not forget to give some love to the carry-overs: Fine tuned over the years and simply too good to be replaced. Never trust a brand with too much news, as the saying goes. Anyway, welcome to explore our collection of sort-of-news, not-at-all-news and a few really cool news.

A glimpse of our new Pace Collection: Pace Wind Jacket, Pace Wind Shorts and Adventure Short Tights.

When we designed the Pace Collection, we stopped counting grams and focused on what really counts: The human experience.

Jesper Danielsson, Houdini Head of Design

Stretching and circular sportswear: Both are good for you. Neither generates any waste.

Our Daybreak garments are the perfect summer multitools. Here: Daybreak Pullover, Daybreak Cap and Daybreak Shorts.

79% of the SS22 collection are made with circular fabrics. Like the W’s Mono Air Houdi and M’s Nomad Parka.

We design minimalist garments with maximal versatility. Freedom grows with reduction.

Jesper Danielsson, Houdini Head of Design

Men’s Wadi Pants, Nomad Parka and Cosmo Shirt. Women’s Wadi Pants, Daybreak Pullover and Daybreak Jacket.

Clean drinking water from a Swedish mountain stream. By removing all PFAS from our collection in 2018, we do our part in keeping it that way.

W’s Dunfri and M’s Pace Jacket, two garments that can be enjoyed all seasons of the year.

We will fight overconsumption.

Houdini manifesto

Majsan, our Åre store manager and friends are having a well deserved break on a hike in her local wilderness.