14 Colors available
2 000 NOK
17 Colors available
We have come far in the transformation we envision but as a company we believe we can move beyond zero and become a positive and regenerative force in society and for the planet. It’s our obligation, or we have no business running a business at all.
Are natural fibers better than synthetic? What will keep me warm? What’s best for our planet? Let us dig deeper into the world of natural materials.
In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, our design philosophy becomes something radically different.
We are constantly exploring the possibilities to make things smarter, better, more beautiful and more sustainable. Here are the most important innovations and events since the start.
Our manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make.
The Swedish history of outdoor life is long and well ingrained in our culture. We call it friluftsliv, a word that describes the concept of getting outdoors but also summarises our passion for nature. It is the heart of our heritage.
Available Sizes Bluetiful:
Classic Houdini fleece jacket made in the exceptional Power Stretch® Pro™ from Polartec®. Warm, comfy and built to last for ages.…
Available Sizes True Black:
Warm and cozy men’s wool sweater. The technical lightweight fabric in merino wool and Tencel® is an excellent all natural alternative to synthetic fleece.…
Available Sizes Folk Blue:
Light, hooded fleece jacket. Smooth, comfortable and very durable. A long time Houdini classic that works perfectly all year around.…
1 900 NOK
Collage crew in merino wool and Tencel®. Light, stretchy sweater that works perfectly under a shell jacket or as an everyday garment.…
1 400 NOK
Available Sizes Ground Gray:
Lightweight hoodie made in warm and soft merino wool and Tencel®. Perfect natural alternative to synthetic fleece.…
2 500 NOK
Available Sizes Willow Green:
Light and warm hooded fleece jacket for men. Features an innovative fabric construction that prevent microfiber shedding and is made in recycled and recyclable fibers.…
Available Sizes Sandstorm:
Light, warm and breathable men’s fleece jacket with a high collar and half-zip. Made in recycled and recyclable fibers. The innovative fabric construction prevent microfiber shedding.…
1 800 NOK
Warm and cozy merino wool insulation garment. Men’s Alto Halfzip in all natural 60% merino wool and 40% Tencel® is a perfect alternative to synthetic fleece.…
2 200 NOK
Available Sizes Blue Illusion:
Men’s insulation crew made in Polartec® Power Air, a true innovation and a new generation of low-shedding fleece. Light, warm and breathable. Perfect for layering.…
1 600 NOK
Available Sizes College Gray:
Lightweight mid-layer in 100% super fine merino wool. Excellent warmth and breathability. Natural performance at its best.…
2 600 NOK
Available Sizes Red Illusion:
Light, high collar fleece jacket. Smooth, comfortable and very durable. Perfect for layering all year around. A long time Houdini classic.…
Classic Houdini fleece jacket made in the exceptional Power Stretch Pro from Polartec. Warm, comfy and perfect for layering.…
Light, warm and highly breathable mid-layer padded with Primaloft® Gold Active+. Layer up underneath your shell jacket or wear it for any everyday adventure.…
2 800 NOK
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