Houdini Circle
In September 2023, we opened our first Houdini Circle, a first-of-its-kind store concept based on circular business models. It is a new way to access Houdini gear, an explorative business initiative and a very friendly and nice place to visit.
What is Houdini Circle?
Houdini Circle is a circular store for Houdini clothes. Think of it more like a marketplace than a conventional store. You will find both new and used gear. You can choose if you want to buy, sell, rent or subscribe. You can repair used Houdini clothes. It is a normal store, but it’s also so much more.
Why are you opening Houdini Circle?
This is where all our initiatives within circular business models come together. It is a smarter way to access your favorite outdoor gear, but it is also a system-changing initiative that we create together with our customers and our community. With Houdini Circle’s alternative business models, we can care for resources, give more people access to the experiences that we love and, honestly, redefine the whole idea of consumption. Houdini Circle is a way for us to create an attractive alternative to the wasteful throwaway culture that is overwhelmingly dominant today.
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