Our products and way of business have received plenty of recognition over the years. See the awards and motivations here.
”The fashion industry's biggest challenge today is to become sustainable. A brand that has understood this is Houdini: Instead of just talking about sustainability they have taken the next step and integrated sustainability in their business model. By offering repairs in their stores and letting the customer rent garments instead of buying, this is a company that drives development forward and in time can be a part of changing consumption patterns in a sustainable direction.”
Instead of just talking about sustainability they have taken the next step and integrated sustainability in their business model.
"This year's winner of the Award for Sustainable Leadership has a sustainability work at the absolute forefront where the goal is to work within the Planetary Boundaries. For her, sustainability is always the starting point for design and product development as well as business model. She shows that even though a wholehearted commitment to sustainability can strain the margins, it is also the very soil for the company's growth."
“In a demanding industry where few achieve profitability, we find no one that has gone so far in their sustainability work as Eva Karlsson (Houdini’s CEO) - Furthermore with profit and growth as the result. With products in recycled and recyclable polyester, compostable base layers, green stores and shell layer rental, Houdini constantly works to unite function and sustainability. It's also the first company in the world to work towards translating the research on Planetary Boundaries to its own work - An ambitious project that inspire others to follow."
As a pioneer within sustainability, the company keeps moving the limits forward with their high level of ambition, both challenging and inspiring the rest of us.
“As a pioneer within sustainability, the company keeps moving the limits forward with their high level of ambition, both challenging and inspiring the rest of us. Sustainability is at the core of everything that the company does and produces - from the design and the carefully selected materials, to the commitment in prolonging the lifetime of clothing, as well as recycling their own clothing materials in order to create new garments. A constant production cycle for a sustainable lifestyle!”
"This three-layer jacket from Houdini pursues a strong sustainable story. Fluorocarbon-free DWR and recyclable, this versatile jacket can be worn anywhere and anytime, from everyday life in the city to winter sports in the outdoors. Function, engineered fit and sustainable appeal made this jacket stand out to the jury."
"Thanks to the use of recycled fabrics, a polyester membrane and the PFOA-free DWR, it will be hard to find a more sustainable 3-layer hardshell on the market. »At the end of its life cycle the Corner Jacket can be recycled – an important aspect for a sustainable product«, says the jury. The work wear-style look perfectly matches the intended use in the urban setting or skiing in the backcountry."
"We chose Houdini's "Women’s Bedrock Pants" for the ECO Achievement Award, because we appreciate their intelligent definition of a responsible product: a combination of functionality and responsible design. Houdini Sportswear shows a strong implementation of ecological targets in their corporate strategy and a holistic approach."
”Thanks to its consistent work with sustainability, desire to do the right thing and farsighted choice of material, Houdini Sportswear AB has successfully produced recyclable, high performance clothing that enables both multi-functionality and a long life while leaving only a small impact on nature. An exciting sustainability journey has just begun.”