Shop Men’s Underwear - Houdini Sportswear

Women
Women
Accessories
Garment Care
W's Power Houdi
14 Colors available
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Men
Men
Accessories
Garment Care
M's Power Houdi
17 Colors available
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Kids/Junior
Sustainability
Sustainability
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- How we want to change the world
  We have come far in the transformation we envision but as a company we believe we can move beyond zero and become a positive and regenerative force in society and for the planet. It’s our obligation, or we have no business running a business at all.
- How we work with natural materials
  Are natural fibers better than synthetic? What will keep me warm? What’s best for our planet? Let us dig deeper into the world of natural materials.
- Design philosophy
  In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, our design philosophy becomes something radically different.
Explore
Explore
- Progress and innovation
  We are constantly exploring the possibilities to make things smarter, better, more beautiful and more sustainable. Here are the most important innovations and events since the start.
- The Houdini Manifesto
  Our manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make.
- Our Swedish heritage
  The Swedish history of outdoor life is long and well ingrained in our culture. We call it friluftsliv, a word that describes the concept of getting outdoors but also summarises our passion for nature. It is the heart of our heritage.