Houdini's CEO wins the NMC award Sustainable Leadership

NMC The Association for Sustainable Business honors Houdini's CEO Eva Karlsson with the 2018 Award for Sustainable Leadership. She receives the award among other things for her work sustainability work where the goal is to stay within the Planetary Boundaries.

Sustainability is always the starting point for design as well as business model.

The Award for Sustainable Leadership is presented annually by NMC to honor a person that by competent leadership contributed to a successful sustainability work in his or her organization or society in general. The work should be characterized by forward thinking, innovation and business sense.

"What makes Eva Karlsson stand out is her focus on working within the Planetary Boundaries from a scientific perspective. Sustainability permeates the entire organization all the way out to the business model", says Charlotta Szczpanowski.

The jury's motivation:

"This year's winner of the Award for Sustainable Leadership has a sustainability work at the absolute forefront where the goal is to work within the Planetary Boundaries. For her, sustainability is always the starting point for design and product development as well as business model. She shows that even though a wholehearted commitment to sustainability can strain the margins, it is also the very soil for the company's growth."