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Summer sale


Shop our 2021 Spring & Summer collection and previous seasons at 30-40% off.

Hiking essentials

About Houdini

  • Our Swedish heritage

    The Swedish history of outdoor life is long and well ingrained in our culture.

  • Sustainability status 100%

    We did it! 100% of the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign®-certified.

  • The Houdini Manifesto

    Our manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make.

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Waterproof lightweight pack

Bag It

Bag It is a lightweight backpack made in Bedrock Stretch 3-layer Hardshell, a technical shell layer fabrics used in ski- and mountaineering jackets. The construction is robust and stripped down to the very essentials. The result is a durable and versatile product with very low weight. The fabric is a leftover from our shell layer production and Bag It is a part of our project to turn what some might consider waste into valuable resources. The fabric is 70% recycled and fully recyclable.


Bag It is not a backpack for long hikes or demanding adventures. The super light fabric and minimalist construction makes it the perfect weatherproof everyday companion. It has an integrated laptop sleeve and a big reflective print. It’s an ideal product for bicycle commutes and hauling around your training clothes. It packs down really small so you can easily bring in your duffel for spontaneous adventures when you’re out travelling.

A new season is here

Summer news for many summers to come

Explore new product launches and trusted classics, designed to keep you company this year and many years to come.

Technical t-shirts

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    M's Dynamic Tee

    Highly functional t-shirt made in ultra light, quick-drying and odor-resistant polyester. Perfect for high-intensity activities like running, biking or training.

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    W's Tree Tee

    Incredibly soft and comfortable t-shirt in Woodland Jersey, a fabric made from 100% wood pulp. The timeless cut and cool, stretchy fabric make Women’s Tree Tee a perfect everyday companion for the active person.

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    Weather Tee

    Packable wind and water resistant t-shirts in light, soft and quick drying polyester. Use for running, kayaking, climbing or any adventure.

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