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Taking care of technical clothing is not hard and if you wash them the right way, you can significantly extend the lifetime of your garments. You can bring your favorite garments on more adventures and at the same time you reduce your overall environmental impact. What else can one ask for?
In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, our design philosophy becomes something radically different.
A garment's total environmental footprint is largely traceable to the choice of material. Deep dive into the fabrics and treatments we work with and ones we avoid.
In September 2023, we opened our first Houdini Circle, a first-of-its-kind store concept based on circular business models. It is a new way to access Houdini gear, an explorative business initiative and a very friendly and nice place to visit.
With Houdini Reuse, we have created a marketplace for used Houdini garments: In stores and online. Find unique, top condition Houdini garments or give your old garments new life by passing them forward to a new owner. No clothes deserve to be abandoned.
If your Houdini garment breaks, we will help you repair it. Discover the joy of saving your favorite garments, and reducing their environmental impact.
We actively try to reach out with our mission and create ripples outside our own industry. Read and listen to a selection of articles and podcasts featuring Houdini.
Techunter 07 digital issue: CEO Eva Karlsson is interviewed
We Dont Have Time: “How could we be proud of profits made at the expense of people and planet?”
ISPO: Corporate responsibility at Houdini: The journey of our lifetime
Barrons: Good Company: Houdini sportswear’s drive toward sustainable innovation
Adventure Journal: Houdini Sportswear has a blueprint for escaping the gear pollution treadmill
Climate and capital media: Swedish outdoor wear maker Houdini aims to make its product line 100% circular by 2022.
Forbes: Houdini encourages businesses to have a positive impact on the planet
The Freetrail podcast: Making Sustainable Trail Running Apparel
Outdoor Minimalist: Can a company be 100 circular?
Change Leaders podcast: Eva Karlsson, CEO Houdini - What is a regenerative business model?
The Decade podcast: A Holistic approach to business with Eva Karlsson, CEO Houdini Sportswear
Spuzziness: Outdoor Business Eva Karlsson Houdini: What can we actually do differently right now?
Inner Green Deal: What leadership qualities are needed now? Part 1
Inner green deal: What leadership qualities are needed now? Part 2 With Eva Karlsson
SDG #12: Circular business models with outdoors sportswear brand Houdini with Eva Karlsson
UN Climate Change Global Innovation Hub Pavillon @COP26 Enablers for a 1.5 degree future
Half-Earth Day 2021: Companies and investors for a Half-Earth future
We Don't Have Time: Circularity and the race to zero
Zalando’s Inside fashion podcast
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