Become a dealer

Become a Houdini Dealer

Are you interested in selling Houdini products and spreading our vision through your own business? Contact us at You can also get in contact with our local distributors and agents listed below.

Houdini is an odd band of scientists, artists, designers and adventurers from Sweden on a quest to reimagine the future of functional life wear. Ever since the start in 1993, Houdini has challenged the norms of the textile industry, as a company led by women, as innovators of responsible design and as pioneers of circular business models. We believe that humans are not built to go backwards, but we can go pretty fast when we know the right way forward. Our journey to a better and more responsible future will be faster and a lot more fun when we do it together. Welcome to join our extraordinary ride!


KA YO, Nordiska kompaniet

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