13 Colors available
15 Colors available
We have come far in the transformation we envision but as a company we believe we can move beyond zero and become a positive and regenerative force in society and for the planet. It’s our obligation, or we have no business running a business at all.
Are natural fibers better than synthetic? What will keep me warm? What’s best for our planet? Let us dig deeper into the world of natural materials.
In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, our design philosophy becomes something radically different.
We are constantly exploring the possibilities to make things smarter, better, more beautiful and more sustainable. Here are the most important innovations and events since the start.
Our manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make.
The Swedish history of outdoor life is long and well ingrained in our culture. We call it friluftsliv, a word that describes the concept of getting outdoors but also summarises our passion for nature. It is the heart of our heritage.
Maximum performance, unparallelled comfort and minimal environmental impact. This is the magic formula that you can expect from any Houdini garment.
Available Sizes Blue Illusion:
Men’s insulation crew made in Polartec® Power Air, a true innovation and a new generation of low-shedding fleece. Light, warm and breathable. Perfect for layering.…
Available Sizes Soft Gray:
Warm and cozy merino wool insulation garment. Men’s Alto Halfzip in all natural 60% merino wool and 40% Tencel® is a perfect alternative to synthetic fleece.…
Available Sizes Bucket Blue:
Warm and cozy men’s wool sweater. The technical lightweight fabric in merino wool and Tencel® is an excellent all natural alternative to synthetic fleece.…
Available Sizes True Black:
Light and warm men’s merino wool sweater with a high collar and half-zip. Add a little merino wool magic to your next big adventure or everyday life.…
Available Sizes Sandstorm:
Classic Houdini fleece jacket made in the exceptional Power Stretch® Pro™ from Polartec®. Warm, comfy and built to last for ages.…
Available Sizes Baremark Green:
Classic Houdini fleece jacket made in the exceptional Power Stretch Pro from Polartec. Warm, comfy and perfect for layering.…
Available Sizes Folk Blue:
Light, hooded fleece jacket. Smooth, comfortable and very durable. A long time Houdini classic that works perfectly all year around.…
Available Sizes Red Illusion:
Light, high collar fleece jacket. Smooth, comfortable and very durable. Perfect for layering all year around. A long time Houdini classic.…
Available Sizes In Between Green:
The perfect everyday t-shirt in soft, comfortable and quick-drying merino wool and Tencel. Great for climbing, hiking or any other adventure.…
Great everyday t-shirt in soft, comfortable and quick-drying merino wool and Tencel. Perfect for climbing, hiking or any other activity.…
Available Sizes Willow Green:
Light and warm merino wool turtleneck for men. Activist Turtleneck is a comfortable and versatile base layer for skiing, hiking or any outdoor adventure all year around.…
Collage crew in merino wool and Tencel®. Light, stretchy sweater that works perfectly under a shell jacket or as an everyday garment.…
Classic Houdini outdoor pants for four season use. The light softshell is perfectly suitable for hiking, cross country skiing, mountaineering or any other activity.…
Light outdoor pants in soft, stretchy and tough polyester. Designed with Made to move for full freedom of movement. Excellent for climbing, hiking or everyday use.…
Light, stretchy and quick drying chinos in recycled and recyclable polyester. Timeless look in technical fabric.…
Light, warm and highly breathable mid-layer padded with Primaloft® Gold Active+. Layer up underneath your shell jacket or wear it for any everyday adventure.…
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