Sep 18, 2023
Houdini CEO challenges Climate Week NYC and Fashion Week attendees to Live Large With Less: Can you do it?
Last summer we launched the Live Large With Less-challenge, asking our community to spend their entire summer using only 10 garments. We want to prove that the world does not need more clothes. We need clothes that can do more. A life full of adventure and experiences does not have to come at the cost of a large environmental footprint. For the second year in a row, we now extend the challenge to all participants of Climate Week NYC, September 18-24, as well as the upcoming fashion weeks in Paris and Milan. As part of her participation in Climate Week NYC, our CEO Eva Karlsson is asking attendees of these events to join her in this challenge, minimising one’s wardrobe in an attempt to fight overconsumption.
Functionality and versatility have always been cornerstones in the Houdini design philosophy. Our clothes are designed to work for all aspects of an active life. Technical materials combined with a timeless, minimalistic form create garments that work just as well among mountains and forests as in art galleries and office buildings. Our goal is to enable a lifestyle where you can do more with less, living life to the fullest with a smarter, smaller wardrobe.
Find joy in owning less. Can you do it?
“While the world of fashion introduces what’s next, the disturbing impacts of climate change will be front and center in New York,” Eva Karlsson, Houdini CEO, says. “This is about significantly altering our collective mindset and asking those actively engaged in climate change and the world of fashion to take those important steps.”