Unsere Arbeit

Nachhaltigkeit steht im Mittelpunkt unseres Handelns. Nachhaltigkeit und gute Geschäfte sind für uns kein Widerspruch, sondern auf lange Sicht unerlässlich. Wir arbeiten beständig daran, unser Geschäft, unsere Branche und die Gesellschaft zu verändern. Wir sind weit gekommen, aber wir sind noch lange nicht fertig.

  • Guide: Waschanleitung und Produktpflege

    Taking care of technical clothing is not hard and if you wash them the right way, you can significantly extend the lifetime of your garments. You can bring your favorite garments on more adventures and at the same time you reduce your overall environmental impact. What else can one ask for?

  • Designphilosophie

    In einer Welt des Massenkonsums, in der Quantität und Häufigkeit oft Vorrang vor Qualität und gutem Design haben, wird unsere Designphilosophie zu etwas radikal anderem.

  • Stoffe und Materialien

    A garment's total environmental footprint is largely traceable to the choice of material. Deep dive into the fabrics and treatments we work with and ones we avoid.

  • Sustainable fabrics: 100%

    We did it! 100% of all the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign certified.

  • Wie wir mit natürlichen Materialien arbeiten

    Are natural fibers better than synthetic? What will keep me warm? What’s best for our planet? Let us dig deeper into the world of natural materials.

  • Recycling: die Suche, wie man Abfall eliminiert

    The first Houdini product made from recycled and recyclable fibers came out in 2007 and now a majority of our products are completely circular.

  • How we want to change the world

    We have come far in the transformation we envision but as a company we believe we can move beyond zero and become a positive and regenerative force in society and for the planet. It’s our obligation, or we have no business running a business at all.

  • Planetary Boundaries Assessment

    In 2018 we launched the first ever corporate sustainability report based on the holistic Planetary Boundaries framework. It’s a great step towards understanding our entire impact on the world.

  • Friends enjoying a break during hiking, wearing wind- and waterproof clothes from Houdini Sportswear
    Regenerative Lifestyles Initiative

    For many years we have been tracking the environmental savings of changes in the production of our products. But what about the environmental savings of a change in lifestyle that we promote? What about our cultural impact? Together with the Swedish digital consultancy agency Cybercom, we are now launching a whitepaper exploring the topics.

  • Der Kampf gegen Mikroplastik

    Microplastics in our waters is a growing environmental problem. Read about how we tackle the issue, our range of solutions and what you can do to help.

  • Zulieferer und Produktion

    Fabric and technologies sourcing at Houdini is based on a highly selective partnership strategy, with long-term relations with world leading fabrics and technologies supplier partners and manufacturers.

  • How we work with product as a service

    As a smarter alternative to normal consumption, we offer services that let our customers access our products in new ways.

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