We did it! 100% of all the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign certified.
Countless development hours, long meetings and hard decisions later, we can say that it really is possible to change the way clothes are produced. This makes us immensely proud. But does that mean we’re done? Far from it. We are going to change the textile industry from the ground up. Clothes are produced, consumed and discarded at an ever-increasing pace. This has to stop. Our main goal is to create real alternatives to linear consumption. A circular system, where long-lasting products can be used, repaired and reused and then finally become new resources.
Clothes are produced, consumed and discarded at an ever increasing pace. This has to stop. Our main goal is to create real alternatives to linear consumption.
77% of our Fall & Winter collection 2021 is completely circular and this number is growing quickly. And the goal is to be 100% circular in 2022. We offer services within rental, repair and second hand sales that are quickly growing in popularity. We are changing this industry and it’s happening quickly. We promise to never slow down until we reach our goal of a completely sustainable textile industry.
Another very important subject and an area for improvement for the industry as a whole is chemical use. Maybe most pressing is the use of PFAS, a group of chemicals that have dirt and water-repellent properties. These chemicals do not break down naturally, are cancerous and have shown negative effects on both reproductive and immune systems for humans and animals (Source: US EPA). We started phasing out PFAS in 2012 and since 2018, we don’t use them in any new production. We also work with Bluesign® to monitor our chemical use.
Every season we release a statistics report showing the current status of all our products regarding circularity, fabric and garment origin, use of certain chemicals and environmental labels.
Read the full report for Fall & Winter 2022 (PDF).
Every three years we release a more thorough report, the Planetary Boundaries Assessment.
Read the full report from 2018 here (PDF).