Houdini challenges Climate Week NYC - again

Last summer we launched the Live Large With Less-challenge, asking our community to spend their entire summer using only 10 garments. We want to prove that the world does not need more clothes. We need clothes that can do more. A life full of adventure and experiences does not have to come at the cost of a large environmental footprint. For the second year in a row, we now extend the challenge to all participants of Climate Week NYC, September 18-24, as well as the upcoming fashion weeks in Paris and Milan. As part of her participation in Climate Week NYC, our CEO Eva Karlsson is asking attendees of these events to join her in this challenge, minimising one’s wardrobe in an attempt to fight overconsumption.

Functionality and versatility have always been cornerstones in the Houdini design philosophy. Our clothes are designed to work for all aspects of an active life. Technical materials combined with a timeless, minimalistic form create garments that work just as well among mountains and forests as in art galleries and office buildings. Our goal is to enable a lifestyle where you can do more with less, living life to the fullest with a smarter, smaller wardrobe.

Find joy in owning less. Can you do it?

Eva Karlsson, Houdini CEO