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Welcome to our home

Welcome to a climbing story set in our backyard. We called some friends, loaded our crash pads on kayaks and headed out to explore the Stockholm archipelago, our own local wilderness. See the story and explore our favorite product picks for summer adventures.

Top picks for men

  • Circular
  • Recycled
  • Recyclable
  • Bluesign
M's Daybreak Pullover

Minimalist shirt and jacket hybrid in a durable ripstop fabric. The light, stretchy fabric is excellent for hiking, biking or any outdoor activity.


  • Recyclable
M's Dynamic Tank

Ultra light tank made in quick-drying and odor-resistant polyester. Perfect for high-intensity activities such as running, biking or training.

Merino Wool

  • Circular
  • Recyclable
  • Renewable
  • Biodegradable
M's Activist Message Tee

Great everyday t-shirt in soft, comfortable and quick-drying merino wool and Tencel. Perfect for climbing, hiking or any other activity.


Choose minimalistic and multifunctional clothing to keep all options open.

  • Circular
  • Recycled
  • Recyclable
M's Longsleeve Shirt

Tailoring meets technology in this ultra light, quick drying long sleeve shirt. Ideal for warm climates.

  • Bluesign
M's Crux Shorts

Versatile shorts for climbing, hiking, kayaking or any outdoor activity. Soft, stretchy and tough. Highly packable.

  • Recyclable
M's MTM Thrill Twill Pants

Light outdoor pants in soft, stretchy and tough polyester. Designed with Made to move for full freedom of movement. Excellent for climbing, hiking or everyday use.

Garments that create endless possibilities

When we set out for the trip to Norrpada in the Stockholm archipelago, we planned for not having plans. Maybe we wanted to go climbing or maybe kayaking felt more attractive at the moment. Houdini garments are designed as wearable multitools. Versatile, light, packable and quick-drying. The idea is to keep you ready for any adventure without having to haul a hockey trunk of gear on your summer adventures.


Houdini Friends Robert Rundin and Stella Plantin exploring the surroundings.


Robert Rundin in the ultralight and tough M’s Long Sleeve Shirt.


The island of Norrpada in the Stockholm Archipelago is a spectacular place for kayaking and bouldering.


M's power Houdi and W's Big Up Message Tee.


Felix is wearing M's Daybreak Shorts and Big Up Message Tee. Stella is wearing W's Liquid Rock Pants and W's Dynamic Tank.


Seeing the rain pass over the islands in the distance was a spectacular dinner show.


Shot by Erik Nylander on the island of Norrpada, Stockholm archipelago.

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