We are a progressive outdoor company based in Stockholm, Sweden. Together with an odd band of scientists, artists, designers and adventurers, we are pushing the boundaries of how outdoor clothing is made. Together with our customers, we are recycling, renting, repairing and reusing our way to a new, sustainable outdoor industry.
We have come far in the transformation we envision but as a company we believe we can move beyond zero and become a positive and regenerative force in society and for the planet. It’s our obligation, or we have no business running a business at all.
We are constantly exploring the possibilities to make things smarter, better, more beautiful and more sustainable. Here are the most important innovations and events since the start.
Our manifesto is our promise for the future. It's a set of thoughts that guide us in our daily work and in every decision we make.
The Swedish history of outdoor life is long and well ingrained in our culture. We call it friluftsliv, a word that describes the concept of getting outdoors but also summarises our passion for nature. It is the heart of our heritage.
Follow us and join the fight for a better outdoor industry. Here you find the best ways to get in touch with the Houdini universe.
We have a chat with Houdini’s founder Lotta Giornofelice about the early years, why she started Houdini and how the company came to carry the name Houdini.
As a smarter alternative to normal consumption, we offer services that let our customers access our products in new ways.
Our products and way of business have received plenty of recognition over the years. See the awards and motivations here.