W's Dawn Dress

Versatile functionality in a simple form - That’s the idea behind Dawn Dress. It’s made in Wish Woven™, a lightweight stretchy polyester fabric with a feather-soft touch against the skin. It dries quickly and packs down very small.

“The goal is not to be the latest news. It’s to never become old.” is a saying frequently used in the Houdini product development process. Our garments are made to last a long time, both in terms of quality, functionality and style. The Dawn Dress is not designed for any specific activity or occasion. It’s made to tag along on any summer adventure.

The fabric in Dawn Dress is called Wish Woven™, a polyester fabric made from 70% recycled and 100% recyclable fibers. The construction of the fabric gives it a sun protection of UPF 50+ without adding any chemicals. It is soft, stretchy and dries in no time if it gets wet.

If you are looking for a light dress for warm summer days, we can highly recommend the Dawn Dress. It packs down very small so you can always bring it in your pack.

The fabric in this product is completely recyclable. Please bring it back to us so we can recycle it and make new garments from the raw material. We have recycle units in all our own stores and at many retailers. Let nothing go to waste!

• Regular fit
• Soft & stretchy
• Quick drying
• Excellent airflow
• UPF 50+
• Highly packable
• Adjustable in waist
• Zippered side pockets
• Cooling effect in hot weather
• Made from 70% recycled fibers
• Recyclable

Wish Woven™

Super comfortable and soft fabric with quick drying and moisture management properties.

• Origin: Japan
• 70% recycled polyester 30% polyester
• Weight: 98 g/sqm
• Quick drying
• 2-way stretch
• Soft touch
• Wicking finish
• Dull face
• UPF 50+ (AZ/NSZ 4399/1996)
• Recyclable

Base layers, everyday garments and fleece made of synthetic fabrics

When washing clothes made of synthetic fabrics, the use of a washing bag becomes even more important: It prevents microplastics from entering into rivers and oceans.

• Air clothes instead of washing to save water, energy and to make the garments last longer.
• Use a washing bag to protect your garments and to prevent fibers from leaking. When cleaning the bag and filter in the machine, make sure to wipe it clean and throw the lint in your trash can. Never rinse it in water since we don’t want the fibers to end up in lakes or oceans.
• Machine wash cold.
• Use mild environmentally certified detergents and make sure to use the right dose.
• Avoid fabric softener. Besides being harmful for our environment, they have a negative impact on the garment performance, mainly moisture transportation and breathability.
• Do not dry in dryer. This exposes both the garment and the environment to unnecessary wear and tear. Most polyester garments dry quickly anyway.
• Hang dry.

Circular

This product is fully circular, meaning that it's made either from recycled and recyclable or renewable and biodegradable fibers. Most products in today's society are made in a linear lifecycle, where earth's resources are extracted, used and then discarded. This is not working in the long run and comes at a great environmental impact. Instead, we want to close the loop and reuse the material we already have. But we need your help. When your Houdini garments are completely worn out, please return them to us through the recycling units we have in all our own stores and at many retailers.

Recycled

At least 50% of the fibers in this garment come from recycled sources, either recycled clothes or other sources like PET bottles. We mainly use recycled polyester, which has many benefits. It reduces both CO2 emissions and water use compared to virgin polyester. How much depends on the type of recycling. One of our suppliers show 32% less CO2 emissions and 94% less water use for mechanically recycled polyester. In addition to the impact in production, the major shift is using "waste" as raw material instead of crude oil.

Recyclable

The fabric in this garment is fully recyclable. Instead of becoming waste, the raw material can be used for new products. Our goal is that by 2030, we will take no raw material to our products from the earth's crust. Circular products, made from reycled and recyclable materials are a real game changer, but we need your help for the system to work. When your Houdini garments are completely worn out, please return them to us. We have recycle units in all of our own stores and at many retailers.

Free returns on holiday orders*

During the holidays we offer free returns on all orders placed latest December 24th.  We also want you and your loved ones to be happy with your purchase, therefore we always have a 365 days return policy. Read our Customer Service section for details.

Shipping Costs

We offer free shipping for orders above 100 EUR/ 100 USD/ 100 CAD/ 900 NOK. For orders below we will add a shipping cost of 4.5 EUR/ 10 USD/ 15 CAD/ 4.5 NOK. Orders within Sweden are always for free.

Taxes & duties: Orders within EU, to Norway and Canada are not subject to customs. Orders to the United States are shipped on a DAP (Delivery-At-Place) basis which means that your shipment might, but not necessarily, be subject to import taxes and duties. Reach out to U.S. Customs if you want more information.

Delivery times

Our delivery times are 2-5 days within Europe and to U.S. and Canada. All orders are processed at our distribution center in Stockholm, Sweden.

Holiday gift orders

To receive your package before December 24th, please make sure to place your order in due time. For most countries our shipment agencies can fulfill the delivery as normal but please check the Shipping & Delivery section of our Customer Support page to know details on your country.