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Taking care of technical clothing is not hard and if you wash them the right way, you can significantly extend the lifetime of your garments. You can bring your favorite garments on more adventures and at the same time you reduce your overall environmental impact. What else can one ask for?
In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, our design philosophy becomes something radically different.
A garment's total environmental footprint is largely traceable to the choice of material. Deep dive into the fabrics and treatments we work with and ones we avoid.
In September 2023, we opened our first Houdini Circle, a first-of-its-kind store concept based on circular business models. It is a new way to access Houdini gear, an explorative business initiative and a very friendly and nice place to visit.
With Houdini Reuse, we have created a marketplace for used Houdini garments: In stores and online. Find unique, top condition Houdini garments or give your old garments new life by passing them forward to a new owner. No clothes deserve to be abandoned.
If your Houdini garment breaks, we will help you repair it. Discover the joy of saving your favorite garments, and reducing their environmental impact.
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