Our iconic fleece jacket Power Houdi has been around for almost 20 years. It has seen countless adventures and everyday moments.
Imagine the stories it could tell.
This Power Houdi belongs to artist Per Öhrås. The color stains and welding burns have disqualified it from recreational use but it keeps Per warm every day in the workshop.
This Power Houdi belongs to climber Stella Plantin. It has spent the last seven years being thrown off cliffs, scraped against granite boulders and occasionally burned by campfire sparks.
This Mono Air Houdi lives on a little wooden sailboat outside Stockholm and its long journey is just getting started.
This Power Houdi has seen over 10 years of adventures and almost as many owners. Some say it’s just getting started.