SPRING & SUMMER 2025
EVERYTHING MATTERS
Our gear is designed with meticulous care, using the finest performance technology, to heighten every outdoor adventure and enable a life in harmony with nature. No detail is too small to care about, no issue too large to tackle. Everything matters.
87,4% of the Spring & Summer 2025 collection is made with circular fabrics.
Everything is connected
Every action, no matter how small, has an effect on something else. To place a zipper in just the right place, to find the perfect shade of green or to fight overconsumption. Everything Matters.
How We Create Our Garments
Refined product design, state-of-the-art performance technology and holistic sustainability work, these are the foundations of Houdini product development. Our products are created with a bit of extra magic that will lift every outdoor experience, whether it’s letting you reach an extra inch for a hold, stay comfortable through a downward-plunging drop in weather or squeeze one last pair of socks into your backpack.
We believe in looking forward, pushing boundaries and contributing to the development of better technology. This way, we can create more functional, more beautiful and more sustainable garments.
In Symbiosis With Nature
Everything we do, we do with nature’s well being in mind. By challenging consumption patterns, designing smarter products or simply by enabling and inspiring people to go outside, we constantly work to lower our impact, move beyond zero and in the end have an entirely positive impact on the world. 87,4% of the Spring & Summer 2025 collection is made with circular fabrics and we never use PFAS or other harmful chemicals.
Great things are built on many great little details.
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