Houdini Circle
In September 2023, we opened our first Houdini Circle, a first-of-its-kind store concept based on circular business models. It is a new way to access Houdini gear, an exploratory business...
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Houdini Hangouts
Join us, our friends, and partners for inspiring events in harmony with nature.
Join the community
Follow us and join us on the journey towards a better outdoor industry. Here you will find the best ways to get in touch with our universe.
Houdini in the media
We actively try to reach out with our message and create ripples on the water outside of our own industry. Read and listen to a selection of articles and podcasts...
The history of Houdini
We ask Houdini founder Lotta Giornofelice about the early years, why she started Houdini and where the name Houdini actually comes from.
Progress and innovation
We are constantly exploring the possibilities of making things smarter, better, more beautiful and more sustainable. Here we have listed our important innovations and events since Houdini was founded in...