Since the start in 1993, Houdini has been reimagining the future of outdoor apparel. With cutting edge material technology, refined aesthetics and circular design principles, Houdini is setting a new standard for top tier technical clothing. With eyes fixed on creating a smarter, more beautiful future, Houdini continues to explore new pathways for regenerative design, collaborative innovation and transformational change. To enable a life of grand adventures in harmony with nature is the brand’s ultimate reason to exist.