Houdini: Progressive Performance Design from Stockholm, Sweden

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The Earth Collection

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Welcome to The Earth Collection. Explore a curated selection of Houdini favorites dedicated to the beauty of our home planet and designed for an adventurous life in harmony with nature. When you invest in a garment from The Earth Collection we pledge 50% for the planet. Half of all sales is donated to preserve the natural beauty of this planet and its people. 

Houdini-counter-for-the-planet_HIGHRES_EN.gif

Welcome to The Earth Collection. Explore a curated selection of Houdini favorites dedicated to the beauty of our home planet and designed for an adventurous life in harmony with nature. When you invest in a garment from The Earth Collection we pledge 50% for the planet. Half of all sales is donated to preserve the natural beauty of this planet and its people. 

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In collaboration with the E.O. Wilson Biodiversity Foundation's Half-Earth Project

To make the very best use of the funds, we are collaborating with the E.O Wilson Biodiversity Foundation Half-Earth Project, an organization devoted to the care of our lovely planet.

The mission of the E.O. Wilson Biodiversity Foundation is to reimagine the way we care for our planet. Science tells us that by protecting 50% of land and ocean we could safeguard 85% of species and with that the biosphere.

This is incredibly hopeful and a clear opportunity for informed collective action! We are passionate supporters of the Half-Earth Project and strive to operate within the planetary boundaries on the journey towards Half-Earth.

As the late E.O. Wilson, biologist, author and founder of the foundation, so eloquently described it: ”We could share this planet of ours. All life could prosper. It would be humanity’s greatest achievement”