Houdini: Progressive Performance Design from Stockholm, Sweden

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Hike Clean

Hike clean

Did you know that most waterproof clothing available today is a hazard to ourselves and the world around us? The clothes are often treated with PFAS, a group of chemicals used for water- and dirt repellency. These chemicals do not break down naturally, are cancerous and have shown negative effects on both reproductive and immune systems for humans and animals.

 

 

 

The Dirty Truth About Shell Layers

Read more about PFAS

The Houdini way

All our waterproof outerwear is made from circular performance fabrics which are never treated with PFAS or other harmful chemicals. We started phasing out PFAS in 2012 and since 2018, we don’t use them in any new production. Instead we use Atmos, our PFAS free membrane and a biobased water repellency treatment from Organotex mimicing the lotus flower. All fabrics we use are recycled and recyclable, eliminating the concept of waste.

Circular and toxic free
Clean Performance

Waterproof and breathable four season shell jacket for any activity. Light, stretchy and silent. Recycled, recyclable and PFAS free.

 

Meet BFF

Shop W's BFF Jacket

Shop M's BFF Jacket

Shop W's BFF Pants

Shop M's BFF Pants

More PFAS-free hiking garments

Explore all women’s shell layers

Explore all men’s shell layers

Educate Yourself

View at Youtube

How “forever chemicals” polluted America’s water

Learn more about PFAS

Latest news from EPA

Read more at Organotex

How our "lotus technology" works