Houdini: Progressive Performance Design from Stockholm, Sweden

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Tree series

The fabric in the Tree series consists of 100% Tencel, a cool and incredibly soft material that feels fantastic against the skin. It is perfect for everyday use and hot summer days out in nature. Tree Tee may not look that different from a normal one t-shirt but when you put it on for the first time you will feel the difference.

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"Every resource we use is borrowed from nature and we must therefore treat it carefully."

The Houdini Manifesto

Tencel is the tree in the Tree series

The fabric in the Tree series consists of 100% Tencel, a completely plant-based material circular fiber made from sustainably produced wood fibers. Rain, soil and sun are all it takes to produce the raw material for the Tree series and when the garment is worn out, the biodegradable fabric can return to nature.

The production of the Tree series

The fiber we use in the Tree series is produced in Lenzing, Austria, from sustainably produced and FSC®-labeled wood. The fiber is biological biodegradable and the production process that transforms the wood pulp into cellulose fiber is a closed cycle where 99% of the liquid from the spinning process is reused.