Houdini: Progressive Performance Design from Stockholm, Sweden

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Our offering

We want to help our customers experience the wonders our planet has to offer and to reconnect to nature. And we want to do this without leaving any negative footprint on nature or society. Eventually, we will move beyond zero and have an entirely positive impact on the world. To realize this vision, we can not stop at making and selling products the conventional way. We have to think bigger. Therefore, we offer a constantly evolving set of innovative products and services to our customers.

Our products - from underwear to shell garments

We offer a complete clothing line, from underwear to shell garments, always with maximal performance and minimal environmental impact as the goal. We design every product with the intention of it making a difference for the end user and for the world, in the short- as well as long term perspective. Our product philosophy is centered around versatile performance and minimalist constructions.

Read more about our design philosophy (länka!)

Shop men’s collection (länka!)

Shop women’s collection (länka!)

Shop kids’ collection (länka!)

Our services - Rental, Repair, Subscription, Reuse

To offer alternatives to conventional consumption and to extend product lifetime, we have designed a set of services. Rental and Subscription are two ways to get access to Houdini garments without having to buy them. Through our repair services we can extend the lifetime of our clothing and help our customers hold on to their favorite garments. Reuse is our second hand sales service, where customers can buy and sell used Houdini treasures.

Read more about Rental (länka!)

Read more about Subscription (länka!)

Read more about Repair (länka!)

Read more about Reuse (länka!)

Houdini Hangouts

To offer our customers experiences beyond our products and inspire to reconnect to nature, we host a number of events every month. It can be everything from yoga or movie screenings in our stores to fly fishing or rock climbing in the great outdoors.

See our event calendar here (länka!)

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