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10 garments. 1 summer. Can you do it?


Could you live off 10 garments this summer? We know you can – and we challenge you to try! Participate in our challenge to #LiveLargeWithLess this summer and help us reshape the way we think about our wardrobes.

What is it?

A personal challenge and a prize contest. The challenge is simple: Can you spend the summer using 10 garments only? If you tell us about your adventure plans for the summer, you can be one of three people that gets to pick your 10 garments from our collection.

How do I participate?

Fill out the short questionnaire through the link below. We will then pick three people to participate in the summer 2023 edition of #LiveLargeWithLess. If you are selected, you will get to pick 10 Houdini garments, on the condition that these are the only ones you’ll be using for your summer adventures. Each participant will document their journey through photos, film and some written comments, which we will then share on our IG stories during this summer.

Why are we doing it?

Our design philosophy is centered around long lived products, versatile performance and minimalist constructions. Having a smarter, more versatile wardrobe helps us all to minimize production and with that our impact on the planet.


— Closed for applications 

Winners will be published June 5. Regardless if you are one of the three winners, we highly encourage you to join the challenge! Stay tuned on social media this summer for updates from the challenge.


Top tips from last year’s contestant

How to Live Large With Less by Simon Asp

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