About Houdini

Progressive Performance Design from Stockholm, Sweden

Since the start in 1993, Houdini has been reimagining the future of outdoor apparel. With cutting edge material technology, refined aesthetics and circular design, we are setting a new standard for top tier functional clothing.
As innovators of sustainable design and pioneers of circular business models, responsible business has always been the Houdini way. The ultimate purpose of our brand is to inspire and enable people to reconnect to nature.

Designed to Heighten Every Experience 

Our products are created with a bit of extra magic that will lift every outdoor adventure, whether it’s letting you reach an extra inch for a hold, stay comfortable through a downward-plunging drop in weather or squeeze one last pair of socks into your backpack.

Using the Finest Performance Technology

We believe in looking forward, pushing boundaries and contributing to the development of better technology. By utilizing the smartest technology available, we create more functional, more beautiful and more sustainable garments.

In Symbiosis With Nature

Everything we do, we do with nature’s well being in mind. By challenging consumption patterns, designing smarter products or simply by enabling and inspiring people to go outside, we constantly work to lower our impact, move beyond zero and in the end have an entirely positive impact on the world.

 

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