The world is crying for less.

Less stuff. Less pollution. Less recklessness.

But in the pursuit of less we need to do a lot more.

houdini-sportswear-circular-outdoor-forward-to-nature 6-desktop

We need to learn more.

To love more.

We need more ideas.

More courage.

More small changes that add up to big ones.

No, we don’t need more clothes, but we need clothes that can do more.

houdini-sportswear-circular-outdoor-forward-to-nature-climbing-

We need more design that considers life in all its complexity.

Business that generates more than just money.

houdini-sportswear-circular-outdoor-forward-to-nature-bouncer-jacket tech

Technology that makes an actual difference.

Humans are not built to go backwards,

but we can go pretty fast when we know the right way forward.

Forward to Nature.

  • houdini-sportswear-circular-outdoor-forward-to-nature-progress-and-innovations 3-puff v3
    Progress and Innovation

    Explore the milestones in our quest to redesign our industry and the world beyond.

  • houdini-sportswear-circular-outdoor-forward-to-nature-mono-air-houdi 4x5 1
    Project Mono Air

    We designed a fleece to combat plastic waste. Then we decided to give it all away.

  • houdini-sportswear-circular-outdoor-forward-to-nature-nature 4x5 1
    Planetary Boundaries Assessment

    The report that investigates our entire impact on the world.

  • houdini-sportswear-circular-outdoor-forward-to-nature-progress-and-innovations 3-puff smaller
    Progress and Innovation

    Explore the milestones in our quest to redesign our industry and the world beyond.

  • houdini-sportswear-circular-outdoor-forward-to-nature-mono-air-houdi 3-puff small
    Project Mono Air

    We designed a fleece to combat plastic waste. Then we decided to give it all away.

  • houdini-sportswear-circular-outdoor-forward-to-nature 3-puff small
    Planetary Boundaries Assessment

    The report that investigates our entire impact on the world.

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