M's Activist Tee
Circular
Recyclable
Description
Have we finally created the perfect everyday t-shirt? Try on this super comfortable, highly versatile t-shirt made from our soft merino wool and TENCEL™ Lyocell fibres and see for yourself. The breathable and quick-drying materials provide a layer of tempered air that will keep you warm on your winter adventures and cool in the summer heat.
At Houdini, we constantly strive to own fewer products that still fills several different occasions. A minimalistic lifestyle means less impact on our environment and less contribution to consumerism. We asked ourselves if it is possible to create a t-shirt that you can wear during your morning workout session and then take the same t-shirt to work.
The soft merino wool combined with biodegradable TENCEL™ Lyocell fibres does not only provide high comfort but is also odor resistant and quick-drying. Seams in no friction areas give you the feeling of wearing next to nothing. The fabric is also highly breathable and regulates your body temperature naturally and efficiently.
Wear it as an extra base layer on colder days in the slopes or as a casual fitted t-shirt as you are sipping ice coffee on warm summer days. The natural performance materials in combination with the relaxed fit make for a garment that looks just as good with a pair of jeans as it does with hiking pants. Simply put, we believe that it is possible to wear one t-shirt for everything.
- Regular fit
- Made in 60% merino wool 19,3µm, 40% Tencel™ Lyocell
- Renewable and biodegradable fibres
- Recyclable
- Circular product lifecycle
- Natural anti-odor performance
- Cap sleeve for better movement
- Effective moisture management
- Softer than plain merino
- Back drop
- Garment made in Estonia
- Weight 160 g
Materials and technology
- Origin: Sweden
- 60% merino wool 19,3µ, 40% TENCEL™ Lyocell
- Weight: 170 g/sqm
- Mulesing free and traceable merino wool from Australia, TENCEL™ Lyocell from Lenzing in Austria (with EU Ecolabel)
- AME traceable program
- Nature Texx Plasma treated for easy care with less chemicals
- Softer than plain merino
- Vapor and moisture
- Next-to-skin comfort
- Light and soft material
- Naturally odor free
- Made from renewable and biodegradable fibers
- Recycable
Care instructions
Wool material
Wool is a fantastic material with natural bacterial and dirt resistance. Therefore, wool does not need to be washed after every use. Frequent washing has a negative effect on the wool's properties and unnecessarily wears down the garment. Instead, air your wool garments to reduce your water usage, save energy and make your garments last longer.
- Use a washing bag to protect your garments.
- Machine gentle wash at max 30 degrees, preferably with a wool program.
- If you can, use wool detergents. Otherwise use mild, environmentally certified detergents and make sure to use the right dose. Select a detergent that has a neutral pH and no enzymes.
- Avoid bleach and alkaline substances that raise the pH value. Also avoid enzymes such as protease or amylase since these can break down wool, which give this material its natural performance properties. This also applies to silk.
- Avoid fabric softener. Besides being harmful for our environment, they have a negative impact on the garment performance, mainly moisture transportation and breathability.
- Do not dry in tumble dryer.
- Shape the garment after washing and lay flat to dry.
- Wool is a natural and living material that can relatively easily be formed. Therefore, please store your wool garments folded and not on a hanger to avoid your garments losing shape.
Sustainability
Circular
The Circular label means that this product is made either from recycled and recyclable or renewable and biodegradable fibers. Most products in today's society are made in a linear lifecycle, where earth's resources are extracted, used and then discarded. This is not working in the long run and comes at a great environmental impact. Instead, we want to close the loop and reuse the material we already have. But we need your help. When your Houdini garments are completely worn out, please return them to us through the recycling units we have in all our own stores and at many retailers.
Biodegradable
The Biodegradable label means that the natural fibers in our products are never mixed with synthetics, and we don’t use harmful chemicals. Therefore, you can put the fabric in a compost and nature will transform the fabric into fertile soil. Trimmings like care labels, zippers, seams etc have to be removed and can often be recycled separately. If you don't have your own compost, you can return the worn out garment to us. We have recycling units in all our own stores and at many retailers.
Renewable
The Renewable label means that the fibers in the garment comes from 100% renewable sources, like wool or cellulose. We only use natural fibers that are produced in environmentally and ethically responsible sources. We use both natural and synthetic fibers, they both have their merits, but we never mix them to ensure a circular product. This means that the fabrics from all our products in natural fibers are fully biodegradable.
Recyclable
The Recyclable label means that the raw material in this product can be used for new products, instead of becoming waste. Our goal is that by 2030, we will take no raw material to our products from the earth's crust. Circular products, made from reycled and recyclable materials are a real game changer, but we need your help for the system to work. When your Houdini garments are completely worn out, please return them to us. We have recycle units in all of our own stores and at many retailers.