Services and alternative business models
As a smarter alternative to normal consumption, we offer services that let our customers access our products in new ways.
Vi älskar att skapa de bästa möjliga produkterna, men vi nöjer oss inte där. Vi jobbar också med att designa om hela systemet så att våra kunder kan få tillgång till våra produkter men samtidigt konsumera mindre. Den grundläggande idén är att dela på plagg. Att ge tillgång till produkter utan att behöva köpa dem, men också att förlänga livstiden på de produkter som du redan köpt.
Från ett miljöperspektiv är fördelarna kanske ännu större. Vi kan ge fler personer tillgång till våra produkter men kan ändå producera färre plagg.
Rental
We have offered rentals since 2012 and it’s growing quickly. Access to the latest state of the art clothing. Not having to own, store and care for the garment when you don’t use it. Having a flexible wardrobe and always being right equipped for your adventure. From an environmental perspective, the benefits are perhaps even more striking. We can provide access to our products for more users without having to produce more garments. Rental just makes sense from all perspectives.
Reuse
With Houdini Reuse, we have created a marketplace for used Houdini garments: In stores, in our webshop and on Instagram. Find unique, top condition Houdini garments or give your old garments new life by passing them forward to a new owner. No clothes deserve to be abandoned.
Repair
Long lasting products is at the heart of the Houdini design philosophy. If any part of your garment breaks before the garment itself is worn out, we will repair it for you free of charge.
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