Spring is here and we have some exciting innovations to share with you. But let’s not forget to give some love to the carry-overs: Fine tuned over the years and simply too good to be replaced. Never trust a brand with too much news, as the saying goes. Anyway, welcome to explore our collection of sort-of-news, not-at-all-news and a few really cool news.
100% of the fabrics we use are recycled, recyclable, renewable, biodegradable or Bluesign certified. Often a combination of them.
We believe in minimalist garments with maximal versatility. Freedom grows with reduction.
Do more with less
We design our garments for maximal versatility and four-season-use. A wool tee becomes a base layer in winter and the jacket you bought for a summer hike will work just as well for rainy bicycle commutes in the fall. Reducing the size of our wardrobes is one of the best things we can do for the planet.
Every resource we use is borrowed from nature and we will therefore treat it carefully.
Relaxed men’s shirt in cool and airy 100% TENCEL™ Lyocell. The perfect garment for an active everyday life all year around.
1 400 SEK
Incredibly soft and comfortable t-shirt in Woodland Jersey, a fabric made from 100% wood pulp. The timeless cut and cool, stretchy fabric make Women’s Tree Tee a perfect everyday companion for the active person.
Relaxed short sleeve polo shirt in cool and airy 100% TENCEL™ Lyocell. Your perfect summertime wardrobe staple.
1 200 SEK
Relaxed dress in cool and airy TENCEL™ Lyocell. Provides shelter and shade for those long days in the summer sun.
1 600 SEK
We will keep working to minimize our negative footprint, move beyond zero, and leave an entirely positive impact on the world.
Choosing Houdini is an investment in quality and sustainable design. It might not be a sit-down strike in front of a coal mine, but it’s still an action. And if your next move is that strike, you will be well dressed for the occasion. Good luck!